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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    211 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Teradata for Data Warehouse & Analytics

    Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Database Management, Data Manipulation, Data Security, Extract, Transform, Load, Database Architecture and Administration, Data Transformation, Data Storage, Relational Databases, Solution Design, Database Management Systems, Data Import/Export, Database Design, System Implementation, Mainframe Computing

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
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    C

    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Designing Engaging Dashboards for Healthcare Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Statistical Visualization, Storytelling, Design Elements And Principles, Data Analysis, Key Performance Indicators (KPIs), Health Informatics, Color Theory, Stakeholder Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Content Creation, Information Privacy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Modern Data Analytics with Python, Excel & Generative AI

    Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, Responsible AI, ChatGPT, Microsoft Excel, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Generative AI, Data Visualization, Exploratory Data Analysis, Statistical Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    443 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Management for Analytics Part 2

    Skills you'll gain: Data Governance, Database Management, Database Systems, Databases, NoSQL, SQL, MongoDB, Relational Databases, Big Data, Graph Theory, Data Storage, Apache Hadoop, Data Manipulation

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration, Conflict Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Mastering Teradata for Data Warehouse & Analytics: Board Infinity
  • Agentic AI Content for Practitioners: Marketing: Coursera
  • Designing Engaging Dashboards for Healthcare Analytics: Northeastern University
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • GenAI for Marketing: Ethics and Trends: Coursera
  • Modern Data Analytics with Python, Excel & Generative AI: Coursera
  • Data Management for Analytics Part 2: Northeastern University
  • Finanzas y Operaciones de Marketing y Ventas: Universidad de Palermo

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Modeling (9)
Social Media Marketing (9)
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