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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Performance Analysis, Performance Improvement, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Operations Management, Operating Expense, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Yelp Marketing: Organic Yelp Ranking & Ads For Local Search

    Skills you'll gain: Growth Strategies, Advertising Campaigns, Marketing Strategies, Search Engine Marketing, Advertising, Marketing, Facebook, Instagram, Online Advertising, Digital Advertising, Lead Generation, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Marketing with Pictory.AI: Create and Edit Videos

    Skills you'll gain: Video Editing, Video Production, Marketing Materials, Content Creation, Marketing Design, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Engaging in Improving Patient Experience Through Analytics

    Skills you'll gain: Decision Support Systems, Customer experience improvement, Resource Allocation, Health Informatics, Patient-centered Care, Stakeholder Analysis, Operational Analysis, Predictive Analytics, Business Analysis, Analytics, Data-Driven Decision-Making, Personalized Service, Process Development, Systems Integration, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Probability Theory and Regression for Predictive Analytics

    Skills you'll gain: Probability Distribution, Data Science, Probability & Statistics, Predictive Analytics, Probability, Statistical Modeling, Data Analysis, Regression Analysis, Logistic Regression, Statistical Analysis, Statistical Methods, Statistical Machine Learning, Bayesian Statistics, Statistical Inference, Feature Engineering, Applied Mathematics, Python Programming, Machine Learning, Algorithms

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing : From Beginner to Advanced

    Skills you'll gain: Content Creation, Social Media, Social Media Marketing, Social Media Content, Social Media Strategy, Instagram, Social Media Campaigns, Branding, Digital Content, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, Content Marketing, AI Product Strategy, Marketing Automation, ChatGPT, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Best Practices for Marketing with Facebook Messenger

    Skills you'll gain: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media Campaigns, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Communication Strategies, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    بناء خطة التسويق |Building a Marketing Plan ‎

    Skills you'll gain: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing, Target Market, Market Analysis, Competitive Analysis, Performance Measurement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 10 of our most popular marketing analytics courses

  • Financial Analytics in RStudio: Identify Profit Drivers: Coursera
  • Yelp Marketing: Organic Yelp Ranking & Ads For Local Search: Alex Genadinik
  • Marketing with Pictory.AI: Create and Edit Videos: Coursera
  • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
  • Engaging in Improving Patient Experience Through Analytics: Northeastern University
  • Probability Theory and Regression for Predictive Analytics: University of Pittsburgh
  • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
  • Social Media Marketing : From Beginner to Advanced: LearnKartS
  • Best Practices for Marketing with Facebook Messenger: Coursera
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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