Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado System
Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Peer Review, Event Marketing, Brand Marketing, Brand Management, Business Development, Proposal Development, Event Management, Drive Engagement, Business Planning, Program Implementation, Case Studies, Advertising Sales, Stakeholder Management, Social Impact, Employee Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Administration, Business Management, Strategic Decision-Making, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Case Studies, Corporate Sustainability, Conflict Management, Team Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, HTML and CSS, JSON, React.js, Jest (JavaScript Testing Framework), Hypertext Markup Language (HTML), Javascript, Bootstrap (Front-End Framework), Ajax, Web Design, Web Development Tools, Web Design and Development, Cascading Style Sheets (CSS), Web Components, UI Components, Web Development, Front-End Web Development, Mobile Development, JavaScript Frameworks, Test Case
Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Market Trend, Banking, Investment Management, Forecasting
Beginner · Course · 1 - 3 Months

University of Cape Town
Skills you'll gain: Financial Regulations, FinTech, Financial Regulation, Financial Systems, Blockchain, Mobile Banking, Banking, Financial Services, Consumer Lending, Financial Market, Emerging Technologies, Regulatory Requirements, Loans, Lending and Underwriting, Regulatory Compliance, Payment Systems, International Finance, Payment Processing, Risk Modeling
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Cultural Diversity, Anthropology, Biology, Sociology, Psychology, Ancient History, Political Sciences, Neurology, Scientific Methods, Research, Science and Research
Mixed · Course · 1 - 3 Months