• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Advertising

Advertising Courses

Advertising courses can help you learn campaign strategy, audience targeting, creative development, and media planning. You can build skills in copywriting, brand management, and analytics to measure campaign effectiveness. Many courses introduce tools like Google Ads, social media platforms, and analytics software, showing how these resources can enhance your advertising efforts and optimize outreach.


Popular Advertising Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Persona Development, Marketing, Marketing Strategies, Advertising, Customer Engagement, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    875 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Foundations of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Performance marketing, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Paid media, Advertising, Digital Advertising, Marketing, Data-Driven Decision-Making, Digital Marketing, Sales Presentation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Media Buying, Content Performance Analysis, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, AI Personalization, Automation, Content Creation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    101 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Microsoft Advertising Course

    Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    346 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Google Ads Mastery : Create & Optimize Winning Campaigns

    Skills you'll gain: Google Ads, Bidding, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Online Advertising, Keyword Research, Performance marketing, Digital Advertising, Campaign Management, Web Analytics, Marketing Strategies, Target Audience

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    978 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Marketing con Redes Sociales

    Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Performance Metric, Smart Goals, Social Media Management, Media Strategy, Content Marketing, Performance Measurement, Goal Setting, Key Performance Indicators (KPIs), Active Listening, Marketing Strategies, Target Audience, LinkedIn, Marketing, Facebook, Social Network Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.8K reviews

    Intermediate · Specialization · 3 - 6 Months

Searches related to advertising

advertising with meta
advertising and e-commerce on tiktok
advertising and society
advertising in the age of generative ai
advertising campaigns
advertising strategy
advertising and marketing
advertising design
1…678…77

In summary, here are 10 of our most popular advertising courses

  • Attract and Engage Customers with Digital Marketing: Google
  • Brand Identity and Strategy: IE Business School
  • Foundations of Digital Marketing: University of Maryland, College Park
  • CPC & Keyword Research: Coursera
  • Marketing Mix Implementation: IE Business School
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Working with the Media: University of Colorado Boulder
  • Microsoft Advertising Course: LearnKartS
  • Storytelling in Branding and Content Marketing : IE Business School
  • Google Ads Mastery : Create & Optimize Winning Campaigns: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok