• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    L

    Lund University

    1.5° Lifestyles: Mainstreaming Everyday Sustainability

    Skills you'll gain: Sustainable Development, Environmental Issue, Sustainable Business, Social Impact, Climate Change Mitigation, Systems Thinking, Consumer Behaviour, Sustainability Standards, Education and Training, Community Development, Economics, Environmental Policy, Critical Thinking

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Comparative Political Systems

    Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Systems Thinking, Governance, World History, Research Methodologies, Case Studies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality: Freshness

    Skills you'll gain: Production Process, Process Control, Manufacturing Processes, Chemistry, Biochemistry, Consumer Behaviour, Laboratory Testing, Analytical Chemistry, Analytical Testing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Robotic Path Planning and Task Execution

    Skills you'll gain: Robotics, Artificial Intelligence, Graph Theory, Algorithms, Computer Vision, Data Structures, Python Programming

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Liderazgo orientado al florecimiento humano

    Skills you'll gain: Organizational Leadership, Self-Awareness, Personal Development, Emotional Intelligence, Organizational Effectiveness, Business Leadership, Leadership Development, Resilience, Optimism, People Development, Leadership, Relationship Building, Growth Mindedness, Adaptability, Positive Behavior Support

    4.8
    Rating, 4.8 out of 5 stars
    ·
    67 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Toma de Decisiones

    Skills you'll gain: Game Theory, Decision Making, Strategic Decision-Making, Coordination, Behavioral Economics, Organizational Leadership, Team Oriented, Systems Thinking, Emotional Intelligence, Creative Thinking, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    O Mundo dos Negócios das Subscrições

    Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Non-Equilibrium Applications of Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanical Engineering, Process Engineering, Engineering Calculations, Engineering Analysis, Differential Equations, Applied Mathematics, Simulation and Simulation Software, Open Source Technology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Deep Teaching Solutions

    Rethinking Logic: Surprising Science of Critical Thinking

    Skills you'll gain: Critical Thinking, Curiosity, Deductive Reasoning, Independent Thinking, Open Mindset, Complex Problem Solving, Lifelong Learning, Growth Mindedness, Willingness To Learn, Systems Thinking, Cognitive flexibility, Decision Making, Social Sciences, Behavioral Economics, Scientific Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

1…707172…107

In summary, here are 10 of our most popular consumer behavior courses

  • 1.5° Lifestyles: Mainstreaming Everyday Sustainability: Lund University
  • Comparative Political Systems: Università di Napoli Federico II
  • Beer Quality: Freshness: University of California, Davis
  • Robotic Path Planning and Task Execution: University of Colorado Boulder
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • Liderazgo orientado al florecimiento humano: Tecnológico de Monterrey
  • Toma de Decisiones : Universidad de Palermo
  • What Are the 4 A’s of Marketing - Jagdish Sheth: Kennesaw State University
  • L'analyse marketing: University of Virginia
  • O Mundo dos Negócios das Subscrições: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok