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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    Market Research: Design Impactful Surveys

    Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Security, Business Analytics, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, AI Personalization, Business Strategy, Machine Learning, Context Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Python Data Structures

    Skills you'll gain: Data Structures, Data Processing, Data Analysis, Python Programming, Data Manipulation, Software Installation, Development Environment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    97K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Go To Market Strategy, Case Studies, Market Intelligence, Marketing, Marketing Strategy and Techniques, Business Strategy, Analysis, Product Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Master Digital Basics

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Digital Advertising, Marketing Channel, Digital Marketing, Social Media Marketing, Google Analytics, Content Marketing, Email Marketing, Marketing Budgets, Performance Measurement, Search Engine Marketing, Marketing, Brand Awareness, digital literacy, Communication Systems, Devops Tools, Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Segment Customers, Boost Profitability

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Customer Engagement, Data-Driven Decision-Making, Consumer Behaviour, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Market Research

    Skills you'll gain: Surveys, Survey Creation, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Statistical Methods, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Business Research

    4.6
    Rating, 4.6 out of 5 stars
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    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Ensure Visual Consistency

    Skills you'll gain: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Brand Management, Auditing, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Marketing Management, Case Studies, Report Writing, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    R Programming

    Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Programming Principles, Data Manipulation, Data Structures, Performance Tuning, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Preview
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    E

    EDUCBA

    Apply Natural Language Processing Techniques in Python

    Skills you'll gain: Data Transformation, Unstructured Data, Feature Engineering, Predictive Analytics, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    A

    AI CERTs

    Product Management with AI

    Skills you'll gain: AI Product Strategy, Data Ethics, Responsible AI, Product Roadmaps, Forecasting, Agile Product Development, Product Management, AI Enablement, Collaborative Software, Cross-Functional Collaboration, Product Planning, Risk Analysis, AI Personalization, Performance Metric, Product Improvement, Product Marketing, Product Strategy, Product Knowledge, New Product Development, Generative AI Agents

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta React Native

    Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, User Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools, Javascript

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Market Research: Design Impactful Surveys: Coursera
  • Generative AI for Business Analysts: IBM
  • Python Data Structures: University of Michigan
  • Analyze Markets: Strategy with SWOT: Coursera
  • Master Digital Basics: Coursera
  • Segment Customers, Boost Profitability: Coursera
  • Market Research: University of California, Davis
  • Ensure Visual Consistency: Coursera
  • R Programming: Johns Hopkins University
  • Apply Natural Language Processing Techniques in Python: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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