• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Customer Analysis, Personalized Service, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    674 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Penetration Testing and Vulnerability Scanning

    Skills you'll gain: Penetration Testing, Vulnerability Scanning, Vulnerability Management, Vulnerability Assessments, Cyber Security Assessment, Open Web Application Security Project (OWASP), Exploitation techniques, Application Security, Patch Management, Cyber Threat Intelligence, Web Applications, Cyber Engineering, Cyber Security Policies, Cyber Governance, Risk Management Framework, Linux Administration, Ethical Standards And Conduct, Linux, Linux Commands, Linux Servers

    Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Introducción a las redes sociales. Sus objetivos y métricas.

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Supplier Sourcing and RFI/RFQ/RFP Execution

    Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Supplier Management, Proposal Development, Vendor Management, Market Research, Business Writing, Data-Driven Decision-Making, Keyword Research

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    How to Persuade When Facts Don't Seem to Matter

    Skills you'll gain: Public Speaking, Advertising

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze Money Markets and Short-Term Financial Instruments

    Skills you'll gain: Financial Market, Risk Mitigation, Cash Management, Capital Markets, Market Liquidity, Risk Management, Working Capital, Financial Trading, Securities (Finance), Cash Flows, Market Data, Securities Trading, Banking, Investment Banking, Bidding, Market Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Organizational Strategy, Persuasive Communication, Verbal Communication Skills, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    659 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Secure Basics and MFA

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Sampling (Statistics), Market Research, A/B Testing, Regression Analysis, Predictive Modeling, Quantitative Research, Data Maintenance, Statistical Analysis, R Programming, Data Analysis, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google

    AI for App Building

    Skills you'll gain: Vibe coding, Responsible AI, Google Gemini, Google Cloud Platform, Generative AI, Process Analysis, Artificial Intelligence, Natural Language Processing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    496 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Master Decision Theory & Frameworks

    Skills you'll gain: Risk Analysis, Data-Driven Decision-Making, Strategic Decision-Making, Decision Making, Business Risk Management, Business Analysis, Analytical Skills, Complex Problem Solving, Microsoft Excel, Business Strategy, Probability, Quantitative Research, Mathematical Modeling

    Intermediate · Course · 1 - 4 Weeks

1…919293…429

In summary, here are 10 of our most popular marketing strategy courses

  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Penetration Testing and Vulnerability Scanning: Edureka
  • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
  • Supplier Sourcing and RFI/RFQ/RFP Execution: Coursera
  • How to Persuade When Facts Don't Seem to Matter: Packt
  • Analyze Money Markets and Short-Term Financial Instruments: EDUCBA
  • Business Writing: University of Colorado Boulder
  • Doing Business in China: The Chinese University of Hong Kong
  • Secure Basics and MFA: Coursera
  • Advanced Survey Design & Statistical Analysis: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok