• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    F

    Fundação Lemann

    Fundamentos do Google para o Ensino

    Skills you'll gain: Google Workspace, Education Software and Technology, Digital pedagogy, Learning Management Systems, Gmail, Collaboration, Document Management, Data Sharing, Cloud Storage, Spreadsheet Software

    4.7
    Rating, 4.7 out of 5 stars
    ·
    225 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Successful Negotiation: Essential Strategies and Skills

    Skills you'll gain: Contract Negotiation, Negotiation, Mediation, Arbitration, Communication, Business Communication, Conflict Management, Cultural Sensitivity, Business Ethics, Decision Making, Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Teaching Writing Process

    Skills you'll gain: Writing, Course Development, Peer Review, Editing, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Gestión estratégica de Escuelas en Contextos Rurales

    Skills you'll gain: Curriculum Planning, Teaching, Planning, Social Justice, Education and Training, Initiative and Leadership, Leadership, Collaboration, Teamwork, Program Evaluation, Relationship Building, Critical Thinking and Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    144 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    ELL Success in the Content Classroom: Teacher Toolbox Series

    Skills you'll gain: Lesson Planning, Parent Communication, Differentiated Instruction, Student Engagement, Instructional Strategies, Language Competency, Curriculum Planning, English Language, Community Outreach, Peer Review, Instructional Design, Developing Training Materials, Instructional and Curriculum Design, Teaching, Cultural Diversity, Language Learning, Cultural Sensitivity, Grammar, Case Studies, Diversity Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    254 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Buyer Journeys and Classify Content

    Skills you'll gain: Content Marketing, Content Strategy, Content Management, Customer Analysis, Marketing Operations, Marketing Strategies, Gap Analysis, Strategic Marketing, Content Development and Management, Customer experience strategy (CX), Consumer Behaviour, Marketing Materials, Content Creation, Sales Process

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    Taiwan Law in Focus: Economy, Society and Democracy

    Skills you'll gain: Civil Law, Court Systems, Legal Proceedings, Case Law, Law, Regulation, and Compliance, Governance, Social Sciences, Political Sciences, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Interviewing Skills, Surveys, Research Design, STATA (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Online Reputation Management For Personal Brand Or Business

    Skills you'll gain: LinkedIn, Search Engine Optimization, Web Analytics and SEO, Professional Networking, Brand Strategy, Social Media, Content Creation, Brand Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    S

    Sciences Po

    A la recherche du Grand Paris

    Skills you'll gain: Social Studies, Social Sciences, Socioeconomics, Environmental Issue, Demography, Community Development, Sociology, Cultural Diversity, World History, Policty Analysis, Research, and Development, Public Safety and National Security, Education and Training, European History, Public Policies, Economics, Immigration Law, Case Studies, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Global Affairs Explained

    Skills you'll gain: International Relations, Diplomacy, World History, Political Sciences, International Finance, Public Policies, Policy Development, Policy Analysis, Public Health, Economic Development, Governance, Social Sciences, Immigration Law, Culture, Socioeconomics, Policty Analysis, Research, and Development, Economics, Negotiation, Decision Making, Strategic Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 3 - 6 Months

1…979899…495

In summary, here are 10 of our most popular social media marketing courses

  • Fundamentos do Google para o Ensino: Fundação Lemann
  • Successful Negotiation: Essential Strategies and Skills: University of Michigan
  • Teaching Writing Process: Johns Hopkins University
  • Gestión estratégica de Escuelas en Contextos Rurales: Universidad Austral
  • Prompt Engineering: Vanderbilt University
  • ELL Success in the Content Classroom: Teacher Toolbox Series: Arizona State University
  • Buyer Journeys and Classify Content: Coursera
  • Taiwan Law in Focus: Economy, Society and Democracy: National Taiwan University
  • Survey Data Collection and Analytics: University of Maryland, College Park
  • Online Reputation Management For Personal Brand Or Business: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok