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There is 1 module in this course
This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
What's included
5 videos2 readings5 assignments
Show info about module content
5 videos•Total 18 minutes
AI for Brand Visibility•4 minutes
How Generative AI Works — A Marketer’s View of the Inference Pipeline•5 minutes
Tracing a Prompt — How AI Turns Text into Visuals•5 minutes
Prompting for Brand Consistency: From Idea to On-Brand Image•3 minutes
Congratulations and Continuous Learning Journey•2 minutes
2 readings•Total 10 minutes
The 2025 Guide to Prompt Engineering•5 minutes
Writing effective alt text: Key principles, roles, and SEO benefits•5 minutes
5 assignments•Total 95 minutes
Hands on Activity: Sketch the AI Pipeline•25 minutes
Prompt-to-Image: Quick Check•10 minutes
HOL: Turning Prompts into Brand-Perfect Images•25 minutes
HOL: Writing Alt Text That Connects Everyone•15 minutes
AI For Brand Visibility•20 minutes
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.