Analyze Markets: Strategy with SWOT

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Analyze Markets: Strategy with SWOT

This course is part of multiple programs.

Instructor: LearningMate

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply the 4Ps and SWOT frameworks to analyze competitor tactics and market position, turning research into a structured strategic overview.

Skills you'll gain

Details to know

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There are 2 modules in this course

Analyze Markets: Strategy with SWOT provides a practical, hands-on foundation in the strategic marketing frameworks essential for modern market analysis. You'll move beyond theory to master the application of two core models: the 4Ps marketing mix and SWOT analysis. First, you will learn to deconstruct any company's go-to-market strategy by classifying real-world business tactics into Product, Price, Place, and Promotion. Next, you will learn to conduct a comprehensive SWOT analysis, systematically organizing research on a competitor's internal strengths and weaknesses against external market opportunities and threats. Through interactive exercises and building a complete analysis based on case studies like Netflix and Tesla, this course transforms how you see the market. You will develop the analytical thinking required to translate raw data into a structured strategic overview, identify competitive vulnerabilities, and formulate actionable recommendations—a critical and foundational skill for aspiring market research analysts, marketing professionals, or business strategists.

In this module, you will master the 4Ps marketing framework (Product, Price, Place, and Promotion). You'll learn to deconstruct any company's go-to-market strategy by identifying, classifying, and interpreting its core business tactics. Using Coca-Cola's iconic strategy as a case study, you'll see how these four elements work together to create a dominant market position, and you'll get hands-on practice categorizing tactics in an interactive exercise.

What's included

3 videos1 reading2 assignments

This module teaches you how to conduct a SWOT analysis to evaluate a competitor's market position and organize business insights into an actionable analysis. You will learn to identify internal, controllable factors (Strengths and Weaknesses) and separate them from external, uncontrollable market forces (Opportunities and Threats). Using Netflix and Tesla as guiding examples, you will build a complete SWOT analysis and use it to formulate a basic strategic recommendation.

What's included

2 videos1 reading3 assignments

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Instructor

LearningMate

274 Courses17,046 learners

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Coursera

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