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Assess for Success: Marketing Analytics and Measurement

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics

Status: Marketing
Status: Digital Marketing
BeginnerCourse18 hours

Featured reviews

MS

5.0Reviewed Apr 7, 2023

This course is actually more than great and full of good information! thank you so much to all people who provided us with these valuable materials

RR

4.0Reviewed Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

5.0Reviewed Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

AJ

5.0Reviewed Nov 22, 2024

This was a very intense course but I learnt so much and the lecturer was sooo informative and smart. I got inspired to sign up for Google Analytics and I will complete it in 2025 : )

VN

5.0Reviewed Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

DT

4.0Reviewed Oct 17, 2022

I​ felt like it was a lot of information and it was quite rushed. I couldn't focus with all those informations flowing quickly. Yet, it was one of the most complete courses on this program.

BP

5.0Reviewed Aug 13, 2022

It was fun doing this course, discovered many things related to analytics and measurement. Would be confident now, if anyone would ask about this.

SH

4.0Reviewed Mar 30, 2025

You need to update the content. If the analytics systems have changed, then update the videos to match, instead of having to read a supplement for every video watched

IP

5.0Reviewed Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

AE

5.0Reviewed Nov 4, 2023

Fantastic introductory course that teaches you the fundamentals of marketing analytics. Highly recommended if you're looking to land an entry level role in digital marketing.

TK

5.0Reviewed Aug 11, 2025

The 'Assess for Success: Marketing Analytics and Measurement' course was very informative and practical. The feedback helped me understand key concepts clearly.

KS

5.0Reviewed Jan 11, 2025

Covers up the basics in marketing analytics and measurements in just one module. Would really help me kickstart ny career as a marketing executive.

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