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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,201 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 12, 2022

I​t was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

SW

Aug 22, 2022

I think this has been the most difficult course in the seven part program, but it was presented in a way to continue learning with added materials and that is very appreciated.

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251 - 275 of 477 Reviews for Assess for Success: Marketing Analytics and Measurement

By Reynaldo B B J

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Jun 9, 2025

insightful course i had

By Safe U

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May 7, 2024

It is an amazing course

By Ankita S

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Sep 9, 2022

this is difficult one.

By maureen k

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Aug 13, 2022

insightful and engaging

By D

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Jul 1, 2025

this is amazing course

By Melissa C

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May 25, 2023

Such a great resource.

By Noor A

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Apr 7, 2023

best experience so far

By Florencia C S

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Nov 17, 2022

Muy buenos contenidos.

By Hassan A S K

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Feb 11, 2024

.............guuukyuk

By arnaldo a

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Jun 28, 2023

awesome, so important

By natalia d m m

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Jul 31, 2025

100% Porque ya acabe

By Mohammed H

•

Dec 13, 2024

أروع وأعمق مما توقعت

By Sir S

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Aug 30, 2024

Pay strong attention

By Matematika H

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Aug 5, 2024

Bagus dan bermanfaat

By Melina T

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Jun 23, 2022

Exceptional Content.

By Franklin H

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Jan 25, 2024

i like this course.

By Thijmen V

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Jan 15, 2024

Enjoyed the course!

By AniebietAbasi E P

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Sep 21, 2023

It's very technical

By Carla C d s s

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Jul 27, 2023

i loved this course

By Desiree J

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Jul 19, 2023

I loved this course

By Muhammad H

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Dec 7, 2024

amazing experiecne

By Vidhyashree S

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Nov 7, 2024

Appreciable course

By Goutsis

•

Jun 15, 2023

Very useful course

By Haroon A

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Mar 27, 2023

Awesome experience

By Raphael O E

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Nov 10, 2022

Beautiful insights