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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
890 ratings

About the Course

Brand Identity and Strategy is an IE University course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey where they will learn how to build successful brands step by step. Starting with brand fundamentals and consumer segmentation, they'll explore strategic positioning through perceptual maps and the iceberg model, then create a complete brand house with real-world applications. At the end of the course, they will master the art of choosing names, colors, and logos that drive brand success. The course is delivered by Rhodes Scholar-winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

VA

Aug 8, 2020

It is a very complete course, demanding and you are bound to learn if you develop the assignments consciously and correctly. I recommend it a lot!

CT

Mar 26, 2022

I really enjoyed the course. The course is very well articulated by Prof Maria Dieguez, I managed to learn every aspect in the course effectively.

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151 - 175 of 254 Reviews for Brand Identity and Strategy

By Maria A M

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Oct 31, 2025

Brinda herramientas oportunas

By Stephen C

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Nov 20, 2021

I really enjoyed the course.

By Wissam A R

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Sep 29, 2021

Very insightful and engaging.

By Lauren E M

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Apr 22, 2021

very helpful info, thank you.

By Brendha d S

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Jan 14, 2020

Great, engaging assignments!

By AHMED A

•

Aug 10, 2025

Greatest Course in Branding

By Nicole J B d R F

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May 21, 2021

muy creativo y dinámico :)

By Oluwabunmi J

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Feb 25, 2023

Quite practical and broad

By Annu S

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Aug 1, 2021

allallall good experience

By Lucky N

•

Mar 31, 2021

I am better at my job now

By Tiffany M

•

Apr 30, 2020

Great content, alot learn

By Juan P G

•

Dec 9, 2025

Muy completo y didáctico

By Dennis B (

•

Jun 2, 2021

Very informative course!

By Ahmad G

•

May 14, 2020

Just great and Excellent

By Kashaf A

•

Jun 11, 2019

Awesome and well taught.

By Malalarisoa R R

•

Mar 24, 2021

Very interesting Module

By John G

•

Aug 3, 2020

Very interesting course

By Faviana V

•

Jan 13, 2022

Un curso muy completo.

By Duru S

•

Mar 30, 2026

Really insightful!

By Davide D B

•

Jul 29, 2023

very good courses

By Camila E

•

Jul 3, 2023

Aprendes mucho <3

By Camila A R S

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Jul 5, 2021

¡Excelente curso!

By Arjun S

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Aug 10, 2020

Well structured !

By Samantha J D

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Apr 10, 2020

very informative!