Remember to get your voucher before starting the course to earn your Brightline® Initiative certificate using this link: https://www.coursera.org/promo/brightlinepromo. In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals.
CF
I really enjoyed this course presentations. They were so well organised and simplified. Thanks to all the Brightline team and special mention to Dr Eduado
GT
The course kept me interested and motivated to finish it! Highly recommended if you want to learn how successful organizations are effectively executing their strategies.
JN
The course was concise and delivered through a mix of lectures, case studies, and reading. I found the course to be great and I look forward to applying the Guiding Principles to my work!
PM
Very well designed course, highlighting key aspects of Strategy design and Implementation, linking with the foundation principles of bridging the possible gaps between strategy design and delivery.
WM
This course delivers practical insight on elements that are essential to strategy implementation. You can score the initiatives on the 10 principles and determine the chance of success.
HK
This is an excellent content rich course which explains the core principles that could help organisations to bridge the gap between strategy design and delivery
PP
I like the interviews with the business leaders who shared their candid views on how they are implementing new strategies in their respective organizations
SK
One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.
TR
Thanks for sharing I followed Ricardo on radio (on the planes) so I am familiar of his knowedge and sharing information , please bring more of these courses .. Congratulations!
OJ
I really appreciate the course and very useful to everyone as it consider on how to reach your intended goals/objectives.Now I can use the knowledge that I get to solve various issues.
SK
Excellent course showing the importance of strategy design and delivery. Highly recommended for the aspiring strategic leaders/change makers and executives.
IM
Este curso trás uma visão clara e concisa sobre uma realidade que afeta muitas organizações. Tem uma estrutura muito objetiva que nos conduz facilmente ao entendimento de cada um dos tópicos.
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This course was great combination of academic and practical guiding principles. For me the interview with leaders, in which we had a chance to link their action into Brightline Guiding Principles was the highlight of the course.
I strongly recommend this course! It's a very well structured program with very interesting and useful contents for people that wants to make a difference. It probably sounds obvious that strategies once developed need arduous execution to become a reality, right? Well. that's not exactly what happens to most of organizations nowadays. The 10 Guiding Principles when effectively applied, bridge the gap between strategy definition and strategy delivery.
Thanks Brghtline Initiative! Thanks Coursera!
Sergio Rio
A great session, I just started with latest research and very applicable practical illustration to support theory.
Excellent learnings technics demonstrated to ensure efficient delivery of the content, a real pleasure!
One of the best course for any company working methodlogy and keep on focus on the certain key aspect. Brightline's 10 Guiding Principle is just amazing. All need to work on it.
It was a great opportunity to learn for excellent speakers and to know why all that you think not always comes to reality
Great entry-level competitive business strategy tutorial
Great Initiative by Brightline
As part of the Strategic Division at my organisation, I find this course very helpful in drilling down the concept of strategy design and implementation especially since I am from the creative background. Acquiring the knowledge on strategic thinking really helps me a lot to stay relevant with both my work and career. Highly recommended! (I've actually shared it with the whole organisation the moment I read about it on The Economist last year)
Excelente Curso, clarifica mucho la diferencia entre hacer el diseño de la Estrategia Corporativa y poder llevarla a la realidad, aporta un gran aprendizaje, método, entendimiento de cuales son los principios clave que debemos seguir para que la estrategia sea implementada con Éxito. Felicitaciones.
The course presented 10 Guiding Principles to help close the gap between strategy design and implementation. The quizzes help the learning process. The final case study really help tie it all together. Definitely worth taking this course. Many valuable learning gems.
Excellent course overall. I loved the structure of the course with insightful videos and continuous opportunities to tesand exchange ideas. The case studies at the end are an excellent opportunity to apply the principles in real life examples.
Great program from PMI and its partners ; Interviews with experts on strategy design and implementation are very insightful. Besides this program also provided access to rich collection of HBR papers.
SIMPLY INCREDIBLE! NOW I KNOW WHAT IS THE EFFORT TO BRIGDE THE GAP BETWEEN MY IDEAS (STRATEGY) AND MY RESULTS (DELIVERY)
Well laid out course. Detailed information very well complimented by the views from experts and the industry examples.
Great content, it certainly confirmed my thoughts and opened up a few thought provoking moments for my organisation.
An amazing expose on how to avoid the chasm that has turned most strategic endeavours into failed experiments...
I recommend this course to any person, no matter the level of your expertise and the area of specialization.
This course is the need of the hour for many organisations. Excellent concept, particularly the concept of 10 guiding principles. A Principle is like a magnetic compass which will always show the true north wherever a person goes on this earth. Similarly, these 10 guiding principles proposed by Brightline will transcend geography, culture and race. thank you Brightline !
This is an extremely helpful class, great topics and examples - and very useful concepts
The first module is exceptional and mind boggling yet simple and well delivered . kudos