Madecraft

Building a Great Company Culture

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Madecraft

Building a Great Company Culture

Madecraft

Instructor: Madecraft

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Translate your organization's values into everyday behaviors that shape how your team works together.

  • Build the trust, feedback loops, and support systems that keep culture healthy as your organization grows.

  • Lead with clarity from the top by closing the gap between your stated culture and how work actually gets done.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

5 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Collaboration for the Modern Workplace Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

When your team knows the "why" behind their work, they show up with more purpose, commitment, and loyalty. In this module, you'll connect your organization's history to its present mission and translate abstract values into the everyday habits that unite your team around a shared purpose.

What's included

5 videos1 assignment2 discussion prompts

Every organization runs two cultures at once: the official story and the unwritten rules of how work actually gets done. In this module, you'll identify the hidden dynamics creating friction in your organization and build feedback loops that close the gap between leadership expectations and frontline reality.

What's included

5 videos1 assignment1 discussion prompt

Trust isn't built through team-building exercises — it's forged through the quality of everyday interactions and the safety people feel to be honest. In this module, you'll apply behavioral strategies around vulnerability, encouragement, and difficult conversations to expand your team's social capital and collective resilience.

What's included

7 videos1 assignment

Even high-performing teams will struggle when the systems around them are fragile. In this module, you'll design clear rules of engagement and blameless accountability structures so your team can innovate, collaborate, and recover from failure without fear.

What's included

5 videos1 assignment

Culture isn't something you build once — it requires ongoing, intentional effort to stay healthy and strong. In this module, you'll create rituals and practices across the employee lifecycle, from onboarding to recognition, so your culture continues to thrive long after the initial work is done.

What's included

5 videos1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft
Madecraft
3 Courses168 learners

Offered by

Madecraft

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