What does it mean to be a consumer in a consumer society? In this MOOC we think about marketing in terms of what marketing does rather than how we do it. It's not just a case of how we buy the products that are sold to us, but how we are affected by those products and the services that we encounter.
Consumption, Marketing and Culture
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Consumption, Marketing and Culture
This course is part of Business and Marketing Strategies Specialization
Instructor: Alan Bradshaw
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2 weeks at 10 hours a week
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This course is part of the Business and Marketing Strategies Specialization
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Reviewed on Mar 14, 2023
A simple way to understand the complexity of subject!
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