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Craft Sales Strategy

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Craft Sales Strategy

This course is part of B2B Sales Foundations: Pipeline, Process & Communication Specialization

Instructor: ansrsource instructors

Included with

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1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the B2B Sales Foundations: Pipeline, Process & Communication Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Through guided examples and structured activities, learners practice translating the same product into the language, priorities, and buying process of a new vertical. They work with real-world scenarios to adjust segmentation, refine value propositions, and select channels that match buyer behavior and trust requirements. By the end of the lesson, learners create a one-page sales strategy that captures these decisions in a focused, easy-to-use format. Designed for sales professionals and go-to-market teams, this lesson builds confidence in making strategic trade-offs and producing a clear artifact that can guide real-world planning, alignment, and execution.

Module details

Building an effective sales strategy starts with understanding how buyers think, decide, and evaluate risk in different industries. In this practical, hands-on lesson, learners explore how entering a new industry vertical requires more than reusing existing messaging—it demands clear strategic choices about who to target, what value to emphasize, and how to reach buyers effectively. Through guided examples and structured activities, learners practice translating the same product into the language, priorities, and buying process of a new vertical. They work with real-world scenarios to adjust segmentation, refine value propositions, and select channels that match buyer behavior and trust requirements. By the end of the lesson, learners create a one-page sales strategy that captures these decisions in a focused, easy-to-use format. Designed for sales professionals and go-to-market teams, this lesson builds confidence in making strategic trade-offs and producing a clear artifact that can guide real-world planning, alignment, and execution.