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Data-Driven Social Media Marketing

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Data-Driven Social Media Marketing

This course is part of Digital Marketing & Social Media Ads Specialization

Instructor: EDUCBA

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design data-driven social media strategies aligned with business goals.
Create engaging content using storytelling and platform optimization.
Analyze metrics and optimize campaigns using social listening tools.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing & Social Media Ads Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Build powerful social media strategies using data, content, and real-world marketing techniques. Learn how to create engaging campaigns, optimize profiles, and drive measurable business results.

This course provides a practical, step-by-step approach to social media marketing across modern platforms. You will learn how to analyze audience behavior, optimize social profiles using branding and SEO techniques, and create high-impact content using storytelling and short-form formats. The course emphasizes strategy and execution. You will design data-driven marketing plans using research insights, structured playbooks, and agile marketing approaches. You will also explore how organizations align social media strategies with broader business goals. A strong focus is placed on analytics and optimization. You will learn how to use social listening tools, interpret engagement metrics, analyze sentiment, and refine your content strategy for better performance. In addition, the course covers ethical communication and policy frameworks to ensure responsible digital marketing practices. By the end of the course, you will be able to confidently plan, execute, and optimize social media campaigns that improve engagement, strengthen brand presence, and deliver measurable results.

Module details

Learn to analyze social media performance, develop audience-focused strategies, and optimize profiles using branding, SEO, and content techniques to improve engagement.

What's included

8 videos4 assignments

8 videosTotal 54 minutes

Social Media Marketing Plan-Case Study11 minutes
Create or improve your social accounts8 minutes
Create or improve your social accounts continues7 minutes
Tips - Create or improve your social accounts4 minutes
Tips - Create or improve your social accounts continues5 minutes
Social Media Inspiration5 minutes
Social Media Plan-Content,Tips,Step 76 minutes
Social Media Command Centre8 minutes

4 assignmentsTotal 60 minutes

Crafting Your Social Media Strategy10 minutes
Optimizing Social Profiles for Impact10 minutes
Planning and Managing Social Media Execution10 minutes
Graded - Building a Strong Social Media Foundation30 minutes

Design data-driven social media plans using research insights, storytelling techniques, and structured playbooks to enhance engagement and communication.

What's included

8 videos4 assignments

8 videosTotal 58 minutes

Example of Social Media plan ideas6 minutes
More examples of social media plan ideas6 minutes
Conduct Agile market research8 minutes
Serving as an open forum5 minutes
Hiring of an CSO11 minutes
Overcoming cultural obstacles7 minutes
Story telling in social media plans7 minutes
Social Media Playbook9 minutes

4 assignmentsTotal 60 minutes

Developing Effective Social Media Plans10 minutes
Building Social Engagement & Organizational Readiness10 minutes
Storytelling & Strategic Playbooks10 minutes
Graded - Strategy, Research & Organizational Alignment30 minutes

Apply agile social media marketing techniques and develop policy frameworks to ensure ethical, compliant, and effective communication strategies.

What's included

7 videos4 assignments

7 videosTotal 59 minutes

Agile Social Media Marketing & Examples12 minutes
Agile Social Media Marketing-Case Study6 minutes
Agile Social Media Marketing-Case Study continues8 minutes
Social Media Policy -Building Blocks6 minutes
Social Media Policy -Building Blocks Continues6 minutes
Social Media Policy -Building Blocks - Respecting Others11 minutes
Terrific Examples of Company Social Media Policies10 minutes

4 assignmentsTotal 60 minutes

Agile Marketing Concepts & Case Studies10 minutes
Building Social Media Policies10 minutes
Ethical Guidelines & Policy Examples10 minutes
Graded - Agile Social Media Marketing & Policy Frameworks30 minutes

Use social listening tools and analytics to monitor conversations, analyze sentiment, and optimize content distribution across channels for maximum impact.