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Design and Analyze Impactful Market Surveys

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Design and Analyze Impactful Market Surveys

This course is part of multiple programs.

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learners will design user-centered surveys with branching logic and analyze data using chi-square tests to uncover significant, actionable insights.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This course is designed for aspiring and current professionals who want to master the art and science of market research. You will learn to move beyond basic questionnaires and create sophisticated, user-centric surveys that deliver high-quality, actionable data. The curriculum focuses on two critical skill sets: Designing efficient survey instruments with branching logic to maximize respondent engagement and completion rates, and applying rigorous statistical analysis to uncover the stories hidden within your data.

Through a blend of real-world case studies, expert-led videos, and hands-on activities, you will learn how to architect survey flows, formulate unambiguous questions, and pilot your designs for success. You will then dive into data analysis, using in-browser tools to perform chi-square tests and interpret p-values to identify statistically significant relationships. By the end of this course, you will not only be able to build a professional-grade survey but also translate your quantitative findings into a clear, compelling narrative that drives strategic business decisions. This course equips you with the end-to-end skills to turn market feedback into a competitive advantage.

Module details

This module lays the foundation for creating effective surveys that respondents actually want to complete. You will explore the critical role of user-centered design and learn how to structure a survey with branching logic to create a smooth, personalized experience. Through real-world examples and hands-on practice, you will learn to architect the survey's flow, write clear questions, and pilot your instrument to ensure that it gathers high-quality data efficiently.

What's included

3 videos3 readings2 assignments

3 videosTotal 18 minutes

The Amazon Model: Winning with Customer Feedback7 minutes
Anatomy of a High-Completion Survey5 minutes
How to Architect and Build with Branching Logic6 minutes

3 readingsTotal 23 minutes

Foundations of Effective Survey Design: Logic and Clear Questions8 minutes
A Practical Guide to Piloting Your Survey8 minutes
Career Spotlight: The Survey Design Specialist7 minutes

2 assignmentsTotal 20 minutes

Hands-On Learning: Design a Survey Instrument with Branching Logic15 minutes
Knowledge Check: Refining a Flawed Survey5 minutes

This module transitions from survey creation to data interpretation. You will learn how to extract meaningful, statistically-backed insights from your survey results. The focus is on applying the chi-square test to identify significant relationships between variables, moving beyond simple observations to data-driven conclusions. You will practice importing data, running tests, and, most importantly, translating complex statistical outputs into clear and actionable recommendations for stakeholders.