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Back to Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

Learner Reviews & Feedback for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World by University of Illinois Urbana-Champaign

4.6
stars
3,175 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AA

Dec 25, 2020

i was so happy to take this course where it has added a lot of new information to my digital marketing knowledge. All was clear with good examples! thank you for this course and its content.

KS

Apr 8, 2020

It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.

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626 - 650 of 755 Reviews for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

By Akansha K

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Apr 11, 2020

Great course! The assignments were thought-provoking.

By Wendy J

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Sep 29, 2019

Great course, outstanding content, amazing professor!

By Elizabeth N M

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Sep 30, 2020

I have learnt some very good digital marketing tips.

By Charles

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Feb 17, 2017

So much information in this course. It's been great!

By Michael L

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Jul 3, 2021

Challenging courses, Thank you for the explanation.

By S S J R

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Apr 20, 2020

The course was very effective and extremely useful.

By Maria G d C

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Aug 7, 2021

Just awesome. Great professor. Thank you so much.

By Anushka C

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Nov 14, 2022

extremely helpful, proper and relevant material

By Carolyn G

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Mar 25, 2022

Very informative class with useful assignments.

By AMIN G

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Apr 23, 2021

after course i couldnt receive my certification

By Ngambue T N

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Oct 1, 2022

I really enjoyed all the classes, it was good

By JAMEELA A I M

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Jul 19, 2022

Practical knowledge learned from this course.

By Shivani M

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Feb 24, 2024

very usefull for the knowledge developement.

By Rayo D

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Jun 20, 2022

The course was good and educative. thank you

By Basel A A

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Dec 12, 2025

دورة رائعة جدا شكرا للمدرب ولكل من ساهم بها

By Warawut G

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Apr 5, 2022

Thank you for The Digital Marketing course.

By Dorothy K

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Mar 2, 2023

The course was very insightful and timely.

By mahfuz H

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Apr 28, 2023

a course with full of learning materials

By Zehra F

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Oct 11, 2022

great learning throughout the course!

By Md. M H

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Oct 2, 2021

One of the best courses of marketing.

By Chinnala v k

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Mar 27, 2021

very good course , easy to understand

By Татьяна

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Sep 12, 2024

Спасибо профессору. Очень интересно!

By Kwai Y L

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Mar 11, 2022

Compreshensive and practical course.

By RUKHSANA G G

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Aug 4, 2020

Excellent course and instructor.

By Liên N

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Jul 2, 2023

I feel good. Thank you coursera