Who is this course for?

Beginners, marketers, entrepreneurs, and professionals looking to build job-ready email marketing skills.

What will I be able to do after completing this course?

Create, design, and automate email campaigns, manage audiences, segment users, run workflows, and use A/B testing to optimize engagement and ROI.

What topics are covered in the course?

Email marketing fundamentals, growth strategies, Mailchimp and GetResponse workflows, advanced email design, automation, lead generation, and A/B testing.

Does this course include automation and A/B testing?

Yes, it covers workflow automation, drip sequences, retargeting, and A/B testing to improve campaign performance.

How is the course structured?

The course is divided into modules: Fundamentals of Email Marketing, Email Marketing Strategies & Growth, Using Mailchimp, Advanced Email Design & Automation, and GetResponse & A/B Testing.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Email Marketing

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Email Marketing

This course is part of Multichannel Marketing - Email, Content and Mobile Marketing Specialization

Instructor: Priyanka Mehta

2,501 already enrolled

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

8 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Build effective email campaigns using Mailchimp and GetResponse with hands-on demos.
Design high-performing emails, templates, pop-ups, and lead-gen assets for better engagement.
Automate workflows, drip sequences, retargeting, and follow-up campaigns to drive conversions.
Apply A/B testing, segmentation, and audience strategies to boost growth, retention, and ROI.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Multichannel Marketing - Email, Content and Mobile Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This Email Marketing course equips you with the skills to plan, design, automate, and optimize high-performing email campaigns using leading tools. Begin with the fundamentals, core principles, compliance laws, subscriber growth methods, and expectations for successful campaigns. Build a strong foundation in strategy by learning welcome, promotional, sales, retargeting, loyalty, and feedback email approaches that boost conversions and retention.

Next, gain hands-on experience with Mailchimp and GetResponse by setting up accounts, managing audiences, segmenting users, creating newsletters, and automating workflows. Learn advanced email design, templates, pop-ups, forms, and lead-generation tactics, followed by drip sequences, follow-ups, and campaign execution. Finally, explore A/B testing fundamentals, use cases, and real examples to analyze results and improve performance. By the end of this course, you will be able to: - Build effective email strategies that drive growth and conversions - Create, design, and automate campaigns with Mailchimp and GetResponse - Segment audiences, manage leads, and run drip workflows - Use A/B testing to optimize engagement and campaign ROI No prior experience required; ideal for beginners, marketers, and professionals seeking hands-on email marketing skills.

Module details

This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.