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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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2626 - 2650 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Obada Y

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Sep 14, 2024

It is a beautiful course and makes your practical life easier

By Apóstol M A

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Sep 2, 2024

Exceptional. The presenter was wonderful, thank her so much!

By Victoria D A

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Jul 4, 2024

Aprendí mucho sobre las herramientas principales de marketing

By Eric F L M

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May 26, 2024

Very good course. Informative precise and easy to understand.

By Goutham G

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May 10, 2024

very good course to understand the basis of digital marketing

By Ghulam A

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Apr 28, 2024

Excellent Learning Experience Throughout This Course. Thanks.

By Tabitha K

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Apr 18, 2024

I have acquired practical skills to get started in this field

By eduardo e m g

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Mar 7, 2024

ame este curso me hizo sentir mas capas de seguro de mi mismo

By Anthony D J

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Jan 29, 2024

It gives you a good start on the basics of digital marketing.

By Muhammad J

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Jan 16, 2024

Amazing digital marketing course clear my all basic knowledge

By Gabriel R

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Dec 30, 2023

Learned about the basics of e-commerce and digital marketing.

By Cahyo W

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Dec 24, 2023

I love to learn something like this more often in the future.

By NOHA'S F

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Dec 16, 2023

i'm so happy. Thank you Coursera giving me this opportunity .

By Martini

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Oct 10, 2023

simple dan mudah dipahami jika English fluency kita mencukupi

By anya f

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Sep 1, 2023

Easy to follow, engaging, and very practical and informative.

By Maxwell M M

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Aug 7, 2023

you have made it so easy for one to understand, i enjoyed it.

By وسيم ن ا

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Jun 25, 2023

A very useful course and the way it is presented is excellent

By Suldan

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Jun 4, 2023

during this course I really enjoyed for what I have learned

By Danielle P

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May 31, 2023

Was very helpful! Learned so much and can't wait to continue.

By Anurag S

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Apr 19, 2023

Great course to build on the foundation for Digital marketing

By kholoud A

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Mar 1, 2023

useful and beautiful course . Thank you for great effort 😍

By Santiago B

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Jan 9, 2023

Interesting and practical. Great introduction to the subject.

By Kashif K

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Nov 29, 2022

One of the Best Instructor and a really great content so far.

By keziah s

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Sep 14, 2022

It's a great introduction to digital marketing and ecommerce

By Marissa C

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Jul 17, 2022

It was fascinating and a good challenge to keep me motivated.