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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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2651 - 2675 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Diana R

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Jul 7, 2022

good structure. concepts were explained easily to understand.

By Satyapal s

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Jul 4, 2022

Great course to start your journey in the field of Marketing.

By Haidar S

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Jun 27, 2022

amaizing experience with google

thanks coursera thanks google

By Sumanth

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Jun 18, 2022

I love what they explain in a very clear and authentic manner

By Ehtisham A

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Jun 28, 2025

This course is a new avenue for me. This is very informative

By Syed M A S

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Jun 17, 2025

A Wonderful course covering all essential details at length.

By Laura M

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Feb 28, 2025

Excelente curso para obtener las bases del marketing digital

By Meliza M

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Feb 4, 2025

Excelente información, necesario entender un poco el inglés.

By Victoria D

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Dec 10, 2024

it was incredible. Thank a lot for the fascinating journey.

By Shrikant S

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Nov 18, 2024

Very Optimistic and Intresting Cource to Learn With Google !

By Mohammed H

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Nov 10, 2024

الكورس أروقع مما توقعته بكثير، لقد استفدت منه غاية الاستفادة

By Melviat Á

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Nov 8, 2024

Buen curso para iniciar desde lo básico se aprende bastante!

By Andrew L

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Sep 18, 2024

Sharing just enough information to get started in this field

By Nguy_n G K

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Apr 23, 2024

phù hợp cho những người muốn học hỏi về lĩnh vực digital mkt

By Mary O

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Apr 18, 2024

Great information for those just starting a digital journey.

By Anna S

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Feb 20, 2024

An interesting and unusual course with an excellent lecturer

By Sameer A

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Aug 7, 2023

thanks google, but my information are not in the certificate

By Muhammad A

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Jul 23, 2023

A next level certification by google with full of new things

By Wagya

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Jul 4, 2023

Great basic course for an introduction to digital marketing!

By Jontele J

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Mar 8, 2023

Eye opening very informative love how the teaching is set up

By Brais V

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Mar 2, 2023

Great course with a really well structured learning process.

By Matthew E

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Jan 10, 2023

Well structured contents and the tutor did an excellent job.

By Mojtaba F M

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Nov 17, 2022

It was helpful course especially in customer loyalty domain.

By Ans R

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Oct 22, 2022

i have learned so many things about digital marketing here!

By Tạ N L

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Oct 19, 2022

I have learned a lot of interesting things from this course