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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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4301 - 4325 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Pradeep T

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Jul 8, 2023

Very effective course

By Zainab S

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Jun 7, 2023

Excelent experience .

By Wodenga C W

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Jun 4, 2023

Very Wonderful course

By Odunayo O

•

May 5, 2023

very detailed course.

By Novelty

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May 2, 2023

This course is great.

By priyanshu r

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Feb 13, 2023

well organized course

By Maqsood H

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Feb 5, 2023

Everything is amazing

By Saad S

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Feb 1, 2023

very very informative

By SARGAOUI W

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Jan 30, 2023

TRÈS BELLE FONDATIONS

By Gavin B

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Jan 30, 2023

Great pace and format

By Leonardo D l T M

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Dec 24, 2022

Great and useful info

By Zain A

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Nov 30, 2022

It was great learning

By Patrick B

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Nov 1, 2022

Extremely informative

By Sutthisa M

•

Oct 10, 2022

what a good thing!!!

By Zain E

•

Oct 4, 2022

teaching method good

By Prajakta A

•

Sep 22, 2022

Extremely insightful!

By Jun L

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Jun 15, 2022

It's fun and simple.

By Francesco P

•

Jan 29, 2026

comprehensive, nice!

By Sandra S

•

Jan 7, 2026

Muito Interessante !

By Oséias S G

•

Aug 30, 2025

Excelente didática!!

By Tzvika F

•

Aug 21, 2025

Excellent experience

By Correa R V

•

Aug 11, 2025

Excelente! Me atarpa

By Chloé T

•

Jun 19, 2025

Bases très complètes

By Anjal K K K

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May 17, 2025

it s really helpfull

By Kamal D Y

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May 4, 2025

very good experience