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Learner Reviews & Feedback for From Likes to Leads: Interact with Customers Online by Google

4.8
stars
3,990 ratings

About the Course

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

Top reviews

TH

Oct 4, 2022

Liked the specificity in approach to ensuring that you get the right contenct in front of your target audience. The course provided different ways to attain potential clients and keep them.

MN

Dec 16, 2024

Cindy is just the best instructor ever! I thoroughly enjoyed this course. I understood every concept with ease. And it was fun and engaging. Wish she taught all the courses on here:)

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751 - 775 of 796 Reviews for From Likes to Leads: Interact with Customers Online

By Ben O

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Mar 30, 2025

Was not a fan of the person speaking in the course. Information was great, but the slides made it harder to take notes than previous courses.

By Natalia D

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May 27, 2022

Although OK as an introduction, this course is too simplistic for those who have foundational knowledge of marketing and communications.

By Ana P S

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Aug 12, 2023

You learn a lot of theory, but the content is very repetitive, and I believe that there would be many more things that could be taught.

By Dan F

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Apr 3, 2023

It was straightforward. The presenter did a high-quality job. It felt more like an overview of topics. I enjoyed learning about Canva.

By Elianet L R

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Oct 24, 2025

NO ME DEJA PRACTICAR CON EL BOT NECESITO ACTIVARLO PORQUE ME ES DE GRAN AYUDA PARA REPASAR EL CONTENIDO DE CADA CLASE.

By Miriam R A M

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Jul 7, 2023

The course 3 is extensive and repetitive.

She is very nice but hard to understand.

The course 1 and 2 was easier.

By Bernie D

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May 30, 2023

It is simply a cultural thing, but I had a difficult time listening to the female presenter.

By eric t

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Oct 26, 2023

well, its been amazing going through this program, with a lot of skill to practice.

By Mohit S

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Jul 22, 2022

I feel that there were way more activities and readings than I wouldd have liked.

By Somos L

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Feb 22, 2025

Achei básico e não ficou muito claro para mim como fazer remarketing.

By Zainab W

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Mar 21, 2023

Very engaging but found it quite long as compared to previous courses

By Oscar S

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Feb 14, 2025

I found that the lecturer were somewhat hard to interpret sometimes

By Aakansha S

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Feb 3, 2025

some questions were a little tricky or not very well phrased

By Andrei B

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Nov 8, 2023

Not interesting and engaging( sorry

By Aleksandra M

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Nov 17, 2022

Nice course but not enough details.

By Swati B

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Jul 5, 2023

Very repetitive syllabus.

By Komayal H

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Dec 12, 2022

Great job teaching!

By Aarthi V

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Sep 19, 2022

............

By Ali A K

•

Sep 24, 2023

great stuff

By Dolitey E

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Feb 17, 2023

Very Good

By Ritesh A

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Feb 24, 2025

good

By Feradol I

•

Oct 2, 2024

good

By Sapna R

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Nov 27, 2023

good

By Mohamed G A

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Jun 16, 2023

good

By Abitamim P

•

May 18, 2023

nice