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University of London

Fundamentals of Marketing Strategy

The ‘Fundamentals of Marketing Strategy’ course is very interactive and designed to offer learners the opportunity to share ideas and engage in discussions with their fellow students. Throughout this course, learners will be given the opportunity to explore key and relevant marketing models and concepts in the formulation of effective marketing strategy. Learners will also engage in research as well as the application of key models and concepts to gain further insights into the implementation of an effective marketing strategy in a competitive business environment. At the end of this course, learners will gain a deeper understanding of the nature of a rather dynamic marketing environment, and will have developed new skills to enable them to conduct audits of the macro and micro-marketing environments for an organisation and most importantly be able to design and implement an effective marketing strategy.

Status: Strategic Marketing
Status: Auditing
Course6 hours

Featured reviews

JH

5.0Reviewed Aug 17, 2024

Tbh a lot of this cover in year one of a Business managment degree

DH

5.0Reviewed Aug 9, 2023

Great course, supplemented the knowledge I have gained throughout my A-Levels.

T

5.0Reviewed Oct 20, 2023

As a busy working environment, courses can easy to adapt, appreciated 👍.

NB

5.0Reviewed Sep 6, 2024

Good to know all the basics of Marketing strategies.

MD

5.0Reviewed Jul 18, 2023

I will add more videos to give more real examples but in genegeneral it isal is a great course. Thanks

RF

5.0Reviewed Sep 5, 2025

The content and the topics listed in the course are easy to understand and provide the fundamental information to the learners.

SL

5.0Reviewed Jan 22, 2023

very good course which is help you to more understanding of marketing strategy.

HS

5.0Reviewed Sep 3, 2025

Very nice and interesting interactive way of learning !

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