When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Guerrilla Marketing Strategies for Business Growth

4 days left! Save on skills that make you shine with 40% off 3 months of Coursera Plus. Save now

Guerrilla Marketing Strategies for Business Growth

This course is part of Email & Digital Marketing Strategy Specialization

Instructor: EDUCBA

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand guerrilla marketing principles and unconventional promotion methods.
Design creative, low-cost campaigns that increase brand engagement.
Apply innovative marketing strategies to improve visibility and customer recall.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Email & Digital Marketing Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Master guerrilla marketing strategies, creative campaign design, and unconventional promotional techniques to build powerful brand visibility without large advertising budgets. Learn how innovative marketing ideas can attract attention, increase engagement, and create memorable customer experiences.

This course provides a practical introduction to guerrilla marketing and shows how businesses use creative thinking to compete effectively in modern markets. You’ll explore the foundations of guerrilla marketing, including its purpose, principles, and the role of unconventional promotion in capturing audience interest and generating strong brand recall. Through structured lessons and practical examples, you’ll discover how businesses create attention-grabbing campaigns using innovative and low-cost marketing strategies. The course examines how creative campaigns encourage audience interaction, improve word-of-mouth promotion, and strengthen customer engagement. You’ll also learn how to design and manage guerrilla marketing campaigns, evaluate competitive promotional approaches, and apply innovative techniques that help brands stand out in crowded markets. By the end of the course, you’ll be able to confidently analyze guerrilla marketing strategies, create engaging promotional campaigns, and apply creative marketing techniques that improve visibility and support business growth.

Module details

This module introduces the fundamental concepts of guerrilla marketing, including its purpose, role, scope, and core principles. Learners explore how unconventional and creative marketing strategies can generate strong audience engagement with minimal resources. The module builds foundational knowledge of guerrilla marketing techniques and examines how different types of strategies can be used to create impactful promotional campaigns.

What's included

7 videos4 assignments

7 videosTotal 53 minutes

Introduction to Guerrilla Marketing Techniques9 minutes
Purpose of Guerrilla Marketing Techniques8 minutes
Role of Guerrilla Marketing5 minutes
Scope of Guerrilla Marketing Techniques8 minutes
Principle of Guerrilla Marketing Techniques10 minutes
Principle of Guerrilla Marketing Techniques Continue9 minutes
Types of Guerrilla Marketing Techniques4 minutes

4 assignmentsTotal 60 minutes

Introduction to Guerrilla Marketing10 minutes
Understanding the Scope of Guerrilla Marketing10 minutes
Core Principles and Types of Guerrilla Marketing10 minutes
Foundations of Guerrilla Marketing30 minutes

This module focuses on the practical application of guerrilla marketing strategies. Learners examine how to design, implement, and manage guerrilla marketing campaigns, including high-end campaigns and competitive marketing approaches. The module also explores how guerrilla marketing helps businesses stand out in modern competitive markets by using innovative and engaging promotional techniques.