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Internet Marketing Strategies for Digital Growth

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Internet Marketing Strategies for Digital Growth

This course is part of Email & Digital Marketing Strategy Specialization

Instructor: EDUCBA

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

6 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand internet marketing channels, models, and digital strategies.
Apply SEO, SMO, and content marketing techniques to increase visibility.
Analyze and optimize campaigns to improve traffic and online engagement.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Email & Digital Marketing Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Master internet marketing strategies, SEO techniques, and digital promotion methods to grow online visibility and improve marketing performance. Learn how businesses use modern digital channels to attract audiences, build credibility, and drive measurable growth.

This course provides a practical introduction to internet marketing and explains how digital channels transformed the way businesses communicate and engage with customers. You’ll explore the foundations of online marketing, understand digital transaction models such as B2B and C2C, and learn how organizations create successful digital marketing strategies in competitive online environments. Through structured lessons and practical examples, you’ll discover how to build and manage a strong online presence using websites, content marketing, and email communication strategies. The course also examines how businesses establish credibility online and maintain effective communication with audiences through responsible digital practices. You’ll further explore key traffic generation and optimization techniques including Search Engine Optimization (SEO), Social Media Optimization (SMO), and campaign monitoring methods used to improve digital marketing results. By the end of the course, you’ll be able to confidently analyze internet marketing strategies, optimize online visibility, generate website traffic, and apply practical digital marketing techniques to support business growth and online success.

Module details

This module introduces the core concepts of internet marketing, exploring its evolution, purpose, and foundational pillars that support digital marketing strategies. Learners gain an understanding of how online marketing works and how different digital transaction models such as B2B and C2C operate in modern digital environments.

What's included

6 videos4 assignments

6 videosTotal 57 minutes

Introduction to Internet Marketing Basics9 minutes
History of Internet Marketing8 minutes
Purpose of Internet Marketing11 minutes
Pillars of Internet Marketing9 minutes
Business to Business9 minutes
Custome to Customer11 minutes

4 assignmentsTotal 60 minutes

Foundations of Internet Marketing30 minutes
Introduction to Internet Marketing10 minutes
Why Businesses Use Internet Marketing10 minutes
Types of Internet Marketing Models10 minutes

This module focuses on establishing and managing a strong online presence through structured internet marketing strategies, website management, and content development. Learners explore how websites, content, and email marketing contribute to building credibility and maintaining effective digital communication with audiences.

What's included

6 videos4 assignments

6 videosTotal 50 minutes

How to Structure of Internet Marketing1 minute
Website Management10 minutes
Maintenance of Website12 minutes
Content Management10 minutes
Become a Source7 minutes
Email Marketing9 minutes

4 assignmentsTotal 40 minutes

Building and Managing Your Online Presence10 minutes
Structuring an Internet Marketing Strategy10 minutes
Managing and Maintaining Websites10 minutes
Creating Authority and Email Marketing Basics10 minutes

This module explores key digital marketing techniques for attracting audiences and measuring campaign performance. Learners examine responsible email marketing practices, search engine optimization, social media optimization, and the importance of monitoring and controlling digital marketing efforts to improve results.