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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,819 ratings

About the Course

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

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1076 - 1100 of 1,165 Reviews for Digital Marketing Analytics in Theory

By Gustavo D A B

Sep 29, 2020

Good basic course on digital marketing, but with some old content and examples. Internet has changed a lot since then.

By Subhojit D

Jul 19, 2021

The pace could've been a bit better and consistent. The instructor wasn't very clear at parts. Needs a little review.

By Vemula L

Sep 29, 2020

The trainer explanation was not great i wasn't able to understand could have described each topic more with examples

By alfonso b

Jul 15, 2019

Two many sources of information, not so well summarized. Could improve the methodology, leaves things a little open

By Holly W

Feb 23, 2016

The instructor is really makes the topic boring. I would also like to see more examples of real world application.

By Ajeeth J

May 10, 2020

I felt there was a lot of material repeated and the recommended reading was a book which had to be bought.

By Karen H

Jun 4, 2016

Interesting course but would have liked some additional video discussions from practitioners in the field.

By Natasha A

Nov 7, 2020

It needed to be more simplified and well explained, other than that its good material to get started on.

By Geetanjali d

May 6, 2018

Content is very good. Needs improvement in sound quality of all videos. Low volume in all. Rest all good

By Catalina T P

Jun 11, 2020

The course is outdated... Digital marketing moves very fast and there are may thing that have changed.

By Meng Q

Apr 18, 2020

the course is more like an overall introduction. it'd be better to have some more in-depth details

By Guilherme S

Oct 7, 2015

The professor knows a lot, but it could be a more deep course rather than just a introduction.

By Krista T

Sep 26, 2016

The content could have digged deeper a bit more and the assignments could have been harder.

By Mayank S

Jul 18, 2020

This course was just average , the exercises and practice questions could have been better

By Diego A

Aug 17, 2017

A good basic intro. Basic. And too Google-oriented. Digital is much more than just Google.

By Steve C

Nov 11, 2019

Some old content in it..... stressful sweating for peer reviews so slowed progress down

By Percy B

Oct 23, 2015

Short and sweet, easy and quick and gives a genX some insight into GenY (and now GenC

By Prashansa

Apr 16, 2017

Hi team, I just had one feedback on the course content that there were some princip

By Naveen

Aug 24, 2018

The course can be a bit a short as I felt there was a lot of repetition involved.

By Adrian H

Jun 25, 2017

A bit weak on the theory side... just very superficially touching a few concepts.

By Jonathan R

Feb 7, 2018

It is kind of boring, should have better practices and more real life examples.

By Jaspreet K

Mar 4, 2020

This module was very theoretical..Please add some interesting work to it..

By Jennifer H

Feb 28, 2019

Old methodologies, references and thinking but well structured modules.

By Carlos M B d S

Feb 2, 2020

Some of the reading material is outdated, and sometimes not available.

By marcela g

Dec 16, 2015

The content is very similar to the Marketing analytics in practice one