excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.

Very good insight in to theory of DMA terminology and review of tools that could be potentially used. Helped me to broaden my perspective and understanding of Digital marketing analytics.

I really enjoyed this course. It was very easy to follow on with Mr. Hartman. He made learning very easy with his conversational tone and relatable references. Good job and thank you. 🤗

I enjoyed learning about the theories behind digital marketing and what all goes into it. I liked how I could see the lessons learned in the class applying to my own life as a consumer.

It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !

Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.

This course helps me to understand the basic analytical techniques used in marketing as well as influence of digital on marketing.The instructor explained in deatail and point to point.

Great course! Give you new thoughts on Consumer Behaviour by using what you learn about marketing analytics. Want to learn more! Can't wait to get to the "practice" in the next course.

I have learned a lot. Prof. Kevin allowed me to developed a critical mind to be ready for the role as an analyst. We become familiar with different marketing measurements and tools.

This is a good course for Marketing Professionals who need to learn about Analytics, it's very interesting how data can help taking better decisions in the company and find solutions.

This course helped me to know how as a Digital Mareketer I can utilize Analytics. It provided the basis for the understanding and also helped me to know the subject in more detail.

Excellent course. I learned a lot and this class has allowed me to view my job differently and leverage other internal analytical tool to provide better services for my clients.

The course provides an update beneficial knowledge about basics and principle of marketing analytic. Professor is very specialize in this area and teach the knowledge very well.

Although it's not a course designed for those who want to get deeper understanding of marketing analytics. This course Introduced a lot of practical website, tools. I like it.

It helped me to understand newer trends, techniques and concept which can me used in Marketing. It gave me confidence in my belief that marketeer is more important than tools

I have a working knowledge regarding social media and web marketing, but this course gave me much greater insight and knowledge that I can use with my small business clients.

Good course that teaches the core of digital marketing concepts. The E.Petersen book is very informative and is a good reference for all of us beginning in digital marketing.

Amazing courses with excellent material with professional instructors and a solid curriculum. Hope that I continue this learning journey with you all in the upcoming courses

Lo que enseña el profesor Hartman es muy bueno y está bien explicado, con ejemplos claros y actuales de industrias de mucha relevancia. Me ha sido de mucho valor este curso

Excellent from a theory perspective. This gives a very good knowledge around the foundation required for Marketing Analytics in practice. Now I look forward to practicals.

Very good course. My overall knwoledge about Data Analytics was very limited and the course gave me the essential any marketer must know. Thank you so much for Coursera!

The course shows the basic concepts in analytics. I like the structure of it, each lesson has its objectives and conclusion, and presents the concepts in a clear manner.

Course was fun but I think some articles are kind of old or links are not working. Overall the course is great and the professor Hartman is great explaining the topics.

this course gives a holistic view about marketing analytics and theory relating to it in a interactive way which attract the learners to be consistent in their learning

Great course. Didn't go into too much detail, but the readings were excellent, the real-world examples plentiful and the way the course was delivered was very engaging.