Name: Marketing Mix Fundamentals
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.6 (205 reviews)

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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6

stars

1,138 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

Mar 6, 2021

Highly informational course, though the first course in this series was still my favorite :)

May 7, 2021

This course is so helpful for me. I have learned so many things by doing this course.

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201 - 205 of 205 Reviews for Marketing Mix Fundamentals

By David F

•

Jan 16, 2017

Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.

By Bernat R

•

Jan 18, 2018

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.