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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

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About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

MS

Jul 29, 2024

The corse is very well structured , planned and executed .Very professional in nature . Highly innovative.

DS

Jul 6, 2025

Good content to cover key aspects of Research Methodologies. It will surely help in our career.

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Jul 17, 2025

Excellent

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Dec 4, 2024

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Jul 31, 2024

Very good

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Oct 19, 2023

excellent

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Jan 17, 2026

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Nov 20, 2023

exellent

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Dec 14, 2025

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Apr 28, 2025

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Mar 10, 2025

awesome

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May 19, 2024

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Nov 26, 2025

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Jul 17, 2025

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Nov 14, 2024

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Nov 15, 2023

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Dec 27, 2025

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Dec 16, 2025

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Dec 5, 2025

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Dec 3, 2025

good