Back to Sustainable Business Enterprises
University of Illinois Urbana-Champaign

Sustainable Business Enterprises

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment. You will be able to: • Understand the importance of sustainability for business • Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business • Design solutions and develop enterprise plans for sustainable business initiatives • Apply the bottom-up approach for sustainable business initiatives in varied contexts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Status: Business Planning
Status: Sustainable Development
BeginnerCourse21 hours

Featured reviews

PA

5.0Reviewed Oct 25, 2020

Prof. Viswanathan did a great job teaching this class and it was a fantastic follow-up to the first course, Sustainable Innovation in Subsistence Marketplaces.

SS

5.0Reviewed Feb 29, 2020

Really very useful and insightful. I loved how clearly everything was taught.

FN

4.0Reviewed Sep 17, 2020

This course encouraged me to learn further about sustainable marketing . The course is well planned and I have enjoyed learning .

RG

5.0Reviewed Dec 24, 2020

It was one of the best courses I have ever taken and I learned a lot.

IE

5.0Reviewed Jun 20, 2020

I have learnt so much!I have a better understanding of building and managing a sustainable business.

DO

5.0Reviewed Jun 10, 2021

This is a very relevant, well-prepared/presented, and very educative course, I really want to appreciate Prof. Madhu, I will definitely take another course with you. Kind regards.Dorothy

All reviews

Showing: 20 of 34

Tim Bartmann
1.0
Reviewed Jun 25, 2019
Dorathy Anderson
1.0
Reviewed Jul 1, 2021
DANIEL J RIZZA
3.0
Reviewed Jul 7, 2020
Link Redfield
3.0
Reviewed Nov 1, 2020
Pavlo Soldatenko
2.0
Reviewed Jul 8, 2020
Michael Monte
2.0
Reviewed May 24, 2017
Yuankai Liu
1.0
Reviewed May 3, 2019
Natalie Cleaver
1.0
Reviewed May 1, 2018
Andrew Bettin
1.0
Reviewed Apr 20, 2018
Li Li
1.0
Reviewed Jul 14, 2020
Jason Ginzkey
1.0
Reviewed Apr 30, 2019
Irma Paramita Sofia
5.0
Reviewed Sep 21, 2020
Suchismita Panda
5.0
Reviewed May 22, 2020
DOROTHY M. A OTIENO
5.0
Reviewed Jun 11, 2021
Ricardo López Alcántara
5.0
Reviewed Nov 2, 2020
Philip Alther
5.0
Reviewed Oct 26, 2020
Itohan Egbedion
5.0
Reviewed Jun 21, 2020
Surojoy
5.0
Reviewed Mar 1, 2020
Sarra Selatnia
5.0
Reviewed Oct 26, 2022
razieh goli
5.0
Reviewed Dec 24, 2020