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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,420 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

NS

Jan 2, 2017

An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1151 - 1175 of 2,553 Reviews for Introduction to Marketing

By Julia

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Nov 25, 2016

Everything is very well explained, a lot of things to remember.

By Naga P K C

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Nov 2, 2016

Great course to learn almost Every basic thing about marketing!

By Rohit N

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Mar 19, 2016

Highlights the importance of online marketing in today's world.

By OUMAROU O

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Dec 19, 2015

I found the outdoor courses with professor P. Fader surprising.

By Upanayana M S

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Jan 25, 2026

it was quite interesting to learn and extremely easy to follow

By Nazym S

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Nov 14, 2020

Thank you so much for the opportunity to study at your school!

By KVG R

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May 25, 2020

Very Interesting course, we can say it's really an eye opener.

By Thomas H

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May 21, 2020

Great case studies applicable to today's marketing challenges!

By Mary G G D V

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Apr 19, 2020

Very helpful esp for newly promoted Product Manager like me :)

By Jamie M

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Jan 28, 2020

A very thorough and brief introduction to marketing principles

By Kartik N

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Jan 6, 2020

Very detailed. The final exam is tough, so kindly prepare well

By Daniel A

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Nov 10, 2019

Valuable information on this course, quite easy to assimilate.

By Tan J F

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Sep 19, 2018

This course is magnificent! I learned so much about Marketing!

By Lawrence G

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Nov 27, 2017

Great course towards refresher. Points were clear and concise!

By Athina P

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Jan 26, 2017

Very Interesting course, easy to follow and very clear videos!

By John S

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Feb 11, 2016

Very useful. The professors really explains the concepts well.

By Laylah A

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Aug 15, 2024

Love the women who was talking I could understand her clearly

By Ayush S

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Oct 3, 2020

exceptionally good course for people planning to do a startup

By Onur K P

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Apr 21, 2020

Great course for people who are not in the field of marketing

By Sathish K T

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Apr 13, 2020

A very good treatment of the subject!!! I enjoyed the course.

By Zeshan Z

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Mar 3, 2019

An awesome course with an in depth knowledge about marketing.

By Job A

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Jul 22, 2018

Excellent course . Highly recommended for learning Marketing.

By Akshat P

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Jun 27, 2018

It was perfect in explanation. Can add few more Case studies.

By ARVIND M

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May 27, 2017

One of the best course to understand the basics of Marketing!

By Tanmay S

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Aug 7, 2016

One of the best courses available! A must for every marketer.