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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,420 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

NS

Jan 2, 2017

An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1951 - 1975 of 2,553 Reviews for Introduction to Marketing

By Rachit N

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Dec 21, 2018

excellent

By Lama A

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Nov 11, 2018

amazzzing

By Jorge C

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Nov 2, 2018

Great !!!

By Jayashree V

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Oct 4, 2018

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By Mohamed R A

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Apr 6, 2018

exccelent

By sudip k

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Dec 27, 2017

Fabulous.

By Wei J

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Oct 8, 2017

Love that

By mostafa a e

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Jun 22, 2017

thank you

By SRIRAM .

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Jun 19, 2017

Excellent

By Federico P

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Jun 14, 2017

Very Good

By Yetkin G A

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May 12, 2017

wonderful

By PINAR S

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May 7, 2017

Excellent

By Ramesh M

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Mar 19, 2017

excellent

By Adikeshav c

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Jan 1, 2017

very good

By Abhishek N

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Dec 15, 2016

excellent

By HariKrishnan K M

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Dec 13, 2016

The best!

By Muhammad A

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May 15, 2016

real good

By Xiaomeng S

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Feb 22, 2016

very good

By Manish S

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Dec 8, 2015

perfecto!

By ahmed m

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Dec 4, 2015

excellent

By Marion M

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Apr 16, 2025

5 points

By Yusuf S

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Jan 24, 2024

Loveeet!

By Sana M

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Oct 1, 2023

amazing!

By Adrian A

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Sep 22, 2021

Amazing!

By Ronghui Y

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May 12, 2021

深入浅出，很有用