Based on the best-selling book, The Lean Product Playbook, by Dan Olsen. This course introduces Lean principles to help you achieve product-market fit. It guides you in identifying customer needs, building effective Minimum Viable Products (MVPs), and making data-driven decisions through customer feedback. Lean principles enable faster iteration and more informed decisions, leading to products that better meet market demands.
Product Management and Lean Startup Principles
Product Management and Lean Startup Principles
Instructor: Wiley-Expert Edge Course Instructors
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Identify and validate target customer segments
Uncover unmet customer needs and define value propositions
Prioritize and build MVP features effectively
Details to know
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Recently updated!
March 2026
Assessments
15 assignments
Taught in English
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There are 15 modules in this course
In this section, we explore the Lean Product Process to align products with market needs, emphasizing validated learning, iterative development, and real-world feedback for sustainable solutions.
What's included
2 videos3 readings1 assignment
In this section, we explore the distinction between problem space, where customer needs reside, and solution space, where product implementations are developed. Understanding this separation enhances product development accuracy and aligns solutions with real user requirements.
What's included
1 video3 readings1 assignment
In this section, we identify target customer segments using segmentation techniques and develop personas to understand their needs and behaviors for improved product-market fit.
What's included
1 video3 readings1 assignment
In this section, we explore methods to identify unmet customer needs using frameworks like the Kano Model and importance-satisfaction analysis to guide product development and prioritize features effectively.
What's included
1 video9 readings1 assignment
In this section, we focus on identifying key customer needs, defining a minimum viable product, and refining hypotheses through user feedback to ensure effective product development.
What's included
1 video4 readings1 assignment
In this section, we identify MVP candidate features aligned with value propositions, prioritize them by customer value, and organize them for solution validation and iterative development.
What's included
1 video3 readings1 assignment
In this section, we explore creating MVP prototypes to test hypotheses and gather customer feedback. Key concepts include UX design, low-cost testing methods, and refining features based on insights.
What's included
1 video7 readings1 assignment
In this section, we cover UX design for MVP prototypes, focusing on usability, interaction design, and user research to improve product-market fit.
What's included
1 video2 readings1 assignment
In this section, we explore qualitative user testing to validate MVP assumptions, uncover product blind spots, and improve user feedback through structured sessions and open questions.
What's included
1 video9 readings1 assignment
In this section, we cover iterative testing and refining product hypotheses based on user feedback.
What's included
1 video3 readings1 assignment
In this section, we apply the Lean Product Process through a real-world case study, focusing on MVP design, customer feedback analysis, and iterative product improvement for better market fit.
What's included
1 video7 readings1 assignment
In this section, we explore Agile development practices, including Scrum and Kanban, to reduce risk and improve product delivery. Key concepts focus on prioritization, collaboration, and efficient workflow design.
What's included
1 video7 readings1 assignment
In this section, we explore using analytics and key metrics to measure product performance, analyze user behavior, and optimize conversion and retention for business growth.
What's included
1 video3 readings1 assignment
In this section, we explore defining key metrics, measuring baseline values, and using A/B testing to optimize product and business decisions through data-driven insights.
What's included
1 video5 readings1 assignment
In this section, we explore the Lean Product Process, MVP design, and retention analysis to validate product-market fit and enhance customer satisfaction through iterative testing and data-driven decisions.
What's included
1 video1 reading1 assignment
Instructor
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