• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Bulk Edit Data

    Skills you'll gain: Workflow Management, Data Entry, Organizational Skills, Process Management, Operational Efficiency, AI Product Strategy, Project Management Software, Data Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Predict Card Purchases Using R

    Skills you'll gain: Predictive Modeling, Model Evaluation, Predictive Analytics, Statistical Modeling, Risk Modeling, Decision Tree Learning, Data Analysis, R Programming, Logistic Regression, Feature Engineering, Model Deployment, Data Import/Export, Exploratory Data Analysis, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    946 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Procurement, Negotiation, and Contract Execution

    Skills you'll gain: Purchasing, Procurement, Data Entry, Negotiation, Contract Negotiation, Order Processing, Strategic Sourcing, Contract Management, Contract Review, Business Communication, Accounts Payable, Contract Compliance, Business Process Management, Billing & Invoicing, Cost Accounting, Data Validation

    Intermediate · Course · 1 - 3 Months

  • M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, Technical Product Management, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Stakeholder Management, Value Propositions, Prioritization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Sales Support, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Procurement Essentials: Streamline and Boost Success

    Skills you'll gain: Request for Proposal, Strategic Sourcing, Supplier Quality Management, Root Cause Analysis, Procurement, Document Management, Supplier Performance Management, Vendor Contracts, Purchasing, Supplier Management, Inventory Control, Data Entry, Corrective and Preventive Action (CAPA), Vendor Management, Supplier Relationship Management, Inventory Management System, Quality Assurance, Negotiation, Risk Analysis, Interviewing Skills

    Beginner · Professional Certificate · 3 - 6 Months

  • J

    John Wiley & Sons

    Product Management and Lean Startup Principles

    Skills you'll gain: Target Audience, Target Market, Agile Product Development, User Interface and User Experience (UI/UX) Design, Product Improvement, Product Development, Customer Analysis, User Experience, Business Metrics, Lean Methodologies, Persona Development, Product Management, Product Lifecycle Management, Agile Methodology, New Product Development, Performance Measurement, Product Design, Product Marketing, User Feedback, Business Operations

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Career Development for GenAI Ops

    Skills you'll gain: Emotional Intelligence, Stakeholder Management, Executive Presence, Professional Development, Leadership and Management, Business Leadership, Technical Management, Personal Development, AI Enablement, Operational Excellence, Business Communication, Strategic Thinking, Generative AI, Communication, Value Propositions, Risk Management, Cloud Computing, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • E

    Edureka

    Generative AI for Cybersecurity Professionals

    Skills you'll gain: AI Security, Responsible AI, Generative AI, Prompt Engineering, Data Ethics, Cyber Threat Intelligence, Cyber Security Strategy, Cybersecurity, LLM Application, Large Language Modeling, Compliance Training, Governance, Cyber Threat Hunting, Cyber Security Policies, Cyber Attacks, Cyber Risk, Artificial Intelligence and Machine Learning (AI/ML), Security Awareness, Machine Learning, Automation

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pragmatic AI Labs

    GitHub Enterprise Administration

    Skills you'll gain: GitHub, Package and Software Management, Okta, Azure Active Directory, Security Assertion Markup Language (SAML), Enterprise Application Management, Single Sign-On (SSO), Git (Version Control System), CI/CD, Authorization (Computing), Role-Based Access Control (RBAC), Enterprise Security, Identity and Access Management, Apache Maven, User Provisioning, MLOps (Machine Learning Operations), Containerization, Security Controls, Security Strategy, Automation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

1…909192…429

In summary, here are 10 of our most popular marketing strategy courses

  • Bulk Edit Data: Coursera
  • Analyze and Predict Card Purchases Using R: EDUCBA
  • Research Proposal: Initiating Research: University of California, Davis
  • Procurement, Negotiation, and Contract Execution: Coursera
  • Enterprise Product Management Fundamentals: Microsoft
  • Salesforce Sales Operations: Salesforce
  • Procurement Essentials: Streamline and Boost Success: Coursera
  • Product Management and Lean Startup Principles: John Wiley & Sons
  • Career Development for GenAI Ops: Coursera
  • Generative AI for Cybersecurity Professionals: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok