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Analyze Competitors: Market Intelligence

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Analyze Competitors: Market Intelligence

This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Analyze market sentiment and industry-wide competitive forces to inform high-level strategic business decisions.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

In today's competitive landscape, understanding your rivals is paramount. This beginner-friendly course, Analyze Competitors: Market Intelligence, is designed for business professionals and aspiring analysts who want to transform raw market data into strategic foresight. You will move beyond surface-level observations to master the core techniques of modern competitive analysis.

The curriculum is built around two powerful analytical pillars. First, you'll learn to conduct sentiment analysis on corporate communications, such as earnings calls and press releases, to quantify and track tonal shifts that signal changes in a competitor's strategy or confidence. Next, you will delve into industry structure by applying a customized Porter's Five Forces framework to evaluate the intensity of competition and overall industry attractiveness. Through practical, hands-on exercises and real-world case studies from the airline, EV, and ride-sharing industries, you will develop the skills to build a comprehensive market and industry assessment. By the end of this course, you will be equipped to analyze market-wide trends and provide data-driven recommendations that inform high-level strategic decisions, making you an invaluable asset in any business setting.

Module details

This module introduces the power of sentiment analysis as a competitive intelligence tool. Learners will explore how to move beyond financial numbers to quantify the tone and sentiment in competitor communications, such as earnings calls and press releases. You will learn why tracking these tonal shifts is critical for anticipating strategic pivots and gaining a competitive edge. The module culminates in a hands-on exercise where you will analyze and visualize sentiment data to derive actionable insights.

What's included

2 videos1 reading2 assignments

2 videosTotal 12 minutes

The Hidden Signals in Competitor Communications7 minutes
How to Track and Visualize Sentiment Over Time?6 minutes

1 readingTotal 10 minutes

What is Sentiment Analysis and Why Does it Matter?10 minutes

2 assignmentsTotal 20 minutes

Hands-On Learning: Analyzing Sentiment in Quarterly Earnings Calls15 minutes
Knowledge Check: Sentiment Analysis Concepts5 minutes

In this module, learners will master the use of Porter's Five Forces, a classic strategic framework, to assess an industry's competitive intensity. You will learn not only to identify the five forces but also how to customize the framework by weighting each force based on its relative importance in a specific market. The module emphasizes turning this structured analysis into a powerful tool for making high-level strategic decisions, such as whether to enter or exit a market.