Analyze Markets: Growth, Trends, and Opportunity

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Analyze Markets: Growth, Trends, and Opportunity

This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization

Instructor: LearningMate

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learn to analyze historical data to predict demand and evaluate the strategic relevance of emerging trends with this market forecasting course.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

This course develops market sizing and growth analysis capabilities essential for research professionals. Learners will master market sizing frameworks (TAM, SAM, SOM) and techniques for calculating year-over-year growth metrics. Through practical data analysis exercises, learners will build the quantitative skills needed to identify high-growth market segments and significant performance trends.

In this module, learners will build the foundational skill of market sizing. They will explore why accurately defining a market is critical, using real-world examples of both massive successes and costly failures. Learners will move from theory to practice by defining the TAM, SAM, and SOM framework and then applying it directly to a business scenario in a hands-on activity, learning to distinguish between the total theoretical market and a realistic, obtainable target.

What's included

2 videos1 reading2 assignments

2 videosTotal 17 minutes

What is Market Sizing? Understanding TAM, SAM, and SOM8 minutes
How to Identify TAM, SAM, and SOM from a Business Report?9 minutes

1 readingTotal 10 minutes

Defining Your Playground: TAM, SAM, and SOM10 minutes

2 assignmentsTotal 25 minutes

Hands-On Learning: Sizing the Opportunity for a Food Delivery App20 minutes
Knowledge Check: The Value of Market Sizing5 minutes

This module focuses on analyzing market dynamics over time. Learners will discover the power of year-over-year (YoY) growth as a key performance indicator, exploring how this single metric can tell a powerful story about a company's trajectory. They will learn the formula, apply it in a hands-on spreadsheet exercise, and use visualization techniques to make significant trends immediately obvious, preparing them to present data with impact.

What's included

2 videos1 reading2 assignments

2 videosTotal 15 minutes

Why Growth Metrics Drive Strategy: The Zoom vs. Netflix Story7 minutes
How to Calculate YoY Growth and Use Conditional Formatting?8 minutes

1 readingTotal 7 minutes

Calculating Year-over-Year Growth: The Formula and Its Meaning7 minutes

2 assignmentsTotal 50 minutes

Hands-On Learning: Analyzing YoY Growth Trends20 minutes
Final Project: Market Opportunity Analysis30 minutes

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Instructor

LearningMate

274 Courses17,046 learners

Offered by

Coursera

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.