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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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3301 - 3325 of 7,115 Reviews for Foundations of Digital Marketing and E-commerce

By Sampasivam J

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Mar 6, 2023

Its gave basic understanding of ecommerce

By kalkidan L

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Feb 18, 2023

I really loved it and was excited to know

By Disciplined D

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Feb 7, 2023

This course was informative and enjoyable

By Alexander V

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Jan 9, 2023

Feliz y agradecido por esta oportunidad.

By Ramya B M

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Nov 29, 2022

Brilliant content and Structured learning

By UسaMa خ

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Nov 19, 2022

Fantastic experience and a great learning

By Potrait D

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Nov 14, 2022

Really understood and enjoyed the course.

By deepak b

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Nov 14, 2022

Amazing Way of learning. Great experience

By HIBA G B

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Oct 6, 2022

great course,thank u google and coursera

By Lys S

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Sep 20, 2022

very comprehnsive yet easy to understand

By Shashikesh S

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Sep 18, 2022

Easy to learn and understand this course

By Ali T

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Sep 2, 2022

Very Useful I can recommend to everyone.

By Amesha R

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Jul 25, 2022

Amazing Course , learnt sooo much from it

By Sucheta N

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Jul 14, 2022

An amazing course. This is what I needed.

By Nhu N

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Jul 29, 2025

Informative course with great materials!

By DERLY G S L

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Jun 27, 2025

excelente super recomendado muy completo

By Qaiser J (

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Jun 5, 2025

great work and highly recommended course

By Monn đ •

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Mar 29, 2025

Extremely helpful, friendly to beginners

By Deepakshi G

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Feb 22, 2025

it provide a great about marketing field

By Ranjith K

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Nov 16, 2024

Clear information and perfect gaudiness.

By Alina O

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Oct 13, 2024

great course, motivates to keep going <3

By Nguyễn V T

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Oct 2, 2024

I'm very happy that I'm pass the courses

By Edith L

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Sep 20, 2024

Very easy to follow, clear presentation.

By Jonathan R

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Aug 31, 2024

Very Interactive and easy to understand.

By Angelie C L

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Aug 22, 2024

Thank you so much for this great course!