Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,138 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

Filter by:

4351 - 4375 of 7,226 Reviews for Foundations of Digital Marketing and E-commerce

By Henry M

•

Sep 5, 2023

fun so far so good!!

By Komal S

•

Aug 22, 2023

wonderful experience

By Andja V

•

Jul 28, 2023

Very nice professor

.

By Amber A

•

Jun 26, 2023

It is a best course.

By Z D

•

Jun 20, 2023

Perfectly explained!

By Hazel R

•

May 5, 2023

amazing and worth it

By Jan C V

•

Apr 5, 2023

Helpful and awesome!

By Hoda A

•

Mar 15, 2023

Amazing introduction

By Pedro D

•

Feb 6, 2023

Excelenge contenido!

By Osama S

•

Jan 16, 2023

Very well instructed

By Faree N

•

Jan 14, 2023

Great learning ever!

By Ahmed a

•

Jan 9, 2023

Thankks a lot to all

By Zsofia P

•

Nov 10, 2022

really useful course

By Noor M

•

Oct 23, 2022

the briliant course

By iza d p

•

Oct 11, 2022

Was very insightful

By Narin K

•

Oct 7, 2022

Very Good courses .

By Claudia S

•

Sep 27, 2022

Great Great, Love it

By عبدالحق ا ا

•

Sep 4, 2022

Thank you, Coursera.

By R.Naganath D

•

Aug 15, 2022

Enjoyed and learmed

By Amr S

•

Aug 5, 2022

Quite comprehensive.

By Mariam E W

•

Jun 28, 2022

Very useful and fun!

By Phạm P

•

Sep 27, 2025

Khóa học rất bổ ích

By Ridhima S

•

Jul 18, 2025

it was good session

By Araf R

•

Jul 13, 2025

It's really great .

By MARIA Y E A

•

Jul 7, 2025

Me encantó el curso