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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,268 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AM

Jul 29, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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2051 - 2075 of 7,089 Reviews for Foundations of Digital Marketing and E-commerce

By David E

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Feb 4, 2024

I got a lot of digital marketing knowledge from this course, thank you Coursera

By Kameron D

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Jan 12, 2024

Awesome course I would recommended to everyone that wants to start in marketing

By Jeffrey “ S

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Jan 11, 2024

very informative, and ethical. They don't try to exasperate you with the tests.

By Rani S

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Nov 23, 2023

It definitely boosts my knowledge about digital marketing for my future career.

By Nway N S

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Oct 15, 2023

The way all the necessary info and easy to understand examples are just superb.

By S. M S R

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Sep 29, 2023

Easy to follow and understand. Thanks, Google and Coursera for the opportunity.

By Daniela G D G

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Sep 3, 2023

This is a great course to understand and learn easily the concepts of marketing

By Deleted A

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Sep 1, 2023

Interesting and helpful course for everyone who interested in Digital Marketing

By Rafael B

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Jul 19, 2023

Great overview of the main topic in Digital Marketing and eCommerce. Well done.

By Lane K

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May 7, 2023

Very full of content and I learned very much. Excited to start the next course!

By Sujit K T

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May 4, 2023

Courses are great and user friendly to understand with easy optimization of UI.

By Satyajeet B

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Mar 28, 2023

A big thanks to coursera to provide me this course to enhance/boost my skills..

By Magdaline O

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Mar 28, 2023

very good course and the tutors make it easy to understand the course.thank you

By Muhammad U

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Mar 2, 2023

Great Course to kick start a digital marketing and e-commerce learning journey.

By Samuel k

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Jan 20, 2023

Excellent course that has changed my perspective towards digital and eCommerce.

By Shikhar S

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Nov 25, 2022

Excellent basic information shared with the help of videos and written content.

By Maxim A

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Sep 21, 2022

Great course for those who want to learn about digital marketing and e-commerce

By Himanshu N

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Sep 18, 2022

Absolutely amazing start to the course, really good introduction to the series

By Alvaro A A I

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Jul 18, 2022

I loved it! It has very valuable information and concepts. It is well worth it!

By Mohamed M T H

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Jun 19, 2022

MORE THAN PERFECT AS A BEGINER FOR DEFINATIONS BUT PRACTICAL IS NEED TO IMPROVE

By paula r l

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Jun 16, 2022

Excelente introduccion al marketing digital e E-commerce. Muy buenos contenidos

By winner a

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Jun 9, 2022

A very good course to understand the basics of digital marketing and e commerce

By Sarah A

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May 10, 2022

This course made me excited to learn more about digital marketing & e-commerce!

By Aayushi

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Dec 11, 2025

Fantastic course. Never felt bored. Taught really well with small time videos.

By Marcin M

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Mar 15, 2025

It was helpful to review and check my knowledge. Can't wait for the next step!