Will I learn how to set up Google Analytics?

Yes. You’ll learn how to create GA4 accounts, configure data streams, test tracking, and validate events using DebugView and browser tools.

What will I learn about event tracking in GA4?

You’ll learn how GA4’s event-based data model works, how to configure automatic and custom events, and how to track meaningful user interactions.

Does the course teach conversion tracking?

Yes. You’ll learn how to define, configure, and validate conversions in GA4 to align analytics with business goals.

Will I learn how web tracking works technically?

Yes. The course explains client-side tracking, tracking requests, browser inspection tools, and how analytics data is collected and processed.

Does this course include hands-on GA4 practice?

Yes. Every module includes practical GA4 demos, real-time testing, report exploration, and custom report creation for applied learning.

What reporting skills will I gain?

You’ll learn how to navigate GA4 standard reports, customize dashboards, analyze traffic sources, and build actionable data reports.

Will I learn traffic and audience analysis?

Yes. The course covers traffic source analysis, landing page performance, user behavior patterns, and audience insights in GA4.

Is this course suitable for beginners?

Yes. This beginner-friendly Web Analytics course starts with core concepts and gradually builds toward advanced GA4 reporting and analysis skills.

How does this course help with data-driven decision-making?

You’ll learn how to transform raw web analytics data into business insights that improve marketing performance, product decisions, and ROI.

Does the course cover data quality and validation?

Yes. You’ll learn how to validate tracking setup, avoid common measurement mistakes, and ensure reliable digital analytics data.

What tools are used in this Web Analytics training?

The primary tool used is Google Analytics 4 (GA4), along with browser developer tools for inspecting tracking requests and debugging data collection.

What outcomes can I expect after completing this course?

By the end, you’ll confidently set up GA4, track events and conversions, analyze traffic data, and build reports that drive measurable business results.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Introduction to Google Analytics (GA4)

This course is part of Web Analytics Specialization

Instructor: Edureka

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

9 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand the foundations of web analytics, digital measurement, and how GA4 supports data-driven decision-making.
Configure GA4 properties, events, and conversions to ensure accurate data collection and tracking validation.
Analyze traffic sources, user behavior, and performance reports to generate actionable business insights.
Evaluate analytics insights to design strategies that boost marketing ROI and improve digital performance.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

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Build your subject-matter expertise

This course is part of the Web Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course transforms how you approach web analytics by introducing you to the core principles and tools used to capture, measure, and interpret digital data. You’ll learn how to leverage Google Analytics 4 (GA4) and other industry-standard tools to gather insights that drive smarter business decisions and marketing strategies.

You'll start by learning the basics of web analytics, including key metrics, dimensions, and KPIs to measure website and user performance. Then, you’ll dive into data collection, tracking users, sessions, events, and conversions to ensure accurate data flows into your analytics platforms. Next, you'll focus on configuring your analytics system, setting up GA4 accounts, properties, data streams, and automated events to track user behavior in line with business goals. You'll also learn to avoid common setup mistakes to ensure reliable data collection. Finally, you'll explore reporting and analysis. Through hands-on exercises, you'll create and customize reports, analyze traffic sources, and derive insights to improve landing page performance and refine marketing strategies. By the end of this course, you will be able to: - Identify key metrics, dimensions, and KPIs for web analytics and their role in driving business decisions. - Set up and configure GA4 properties and data streams for comprehensive data tracking. - Analyze website traffic and user behavior through custom reports and dashboards. - Optimize conversion tracking and define meaningful conversions for measurable success. - Implement strategies to analyze and interpret data to uncover deeper business insights. Designed for marketing analysts, digital measurement specialists, data analysts, and business intelligence professionals, this course equips you with the technical expertise and hands-on experience to manage web analytics systems and drive data-driven decisions in the digital landscape. Step in, enhance your web analytics skills, and learn how to transform data into valuable insights that will fuel your organization's growth.

This module takes you through the key metrics, dimensions, and KPIs necessary to measure website performance and user behavior. You’ll learn how to navigate Google Analytics 4 (GA4), configure accounts, and set up tracking systems to ensure you collect the right data. By the end, you’ll have the foundation to analyze, report, and act on digital insights effectively.

What's included

12 videos5 readings4 assignments

12 videosTotal 56 minutes

Specialization Introduction6 minutes
Course Introduction4 minutes
Understanding Web Analytics4 minutes
Role of Web Analytics in Business, Product, and Marketing Decisions4 minutes
Hands-On: Exploring the GA4 Demo Account7 minutes
Metrics vs Dimensions vs KPIs3 minutes
Users, Sessions, Events, and Conversions5 minutes
Hands-On: Reading Your First Analytics Report4 minutes
On-site vs Off-site analytics5 minutes
GA4 Structure: Accounts, Properties, and Data Streams4 minutes
Hands-On: Setting Up a GA4 Property and Web Data Stream7 minutes
Hands-On: Your First Event Tracking Test3 minutes

5 readingsTotal 75 minutes

Welcome to Introduction to Web Analytics15 minutes
The Evolution of Web Analytics: From Traffic Measurement to Strategic Intelligence15 minutes
Turning Raw Data into Business Signals15 minutes
Avoiding Structural Mistakes in Analytics Configuration15 minutes
Module Summary: Foundations of Web Analytics & Digital Measurement15 minutes

4 assignmentsTotal 33 minutes

Knowledge Check: Foundations of Web Analytics & Digital Measurement15 minutes
Practice Knowledge Check: Getting Started with Web Analytics6 minutes
Practice Knowledge Check: Web Data and Measurement6 minutes
Practice Knowledge Check: Configuring GA4 for Web Analytics6 minutes

Dive into the critical aspects of data collection and tracking in web analytics. This module teaches you how to configure GA4 for accurate event tracking, manage data streams, and ensure high-quality data collection. You'll understand the significance of conversion tracking to align your analytics with business goals. Learn the best practices for reliable data quality across your digital platforms.

What's included

9 videos4 readings4 assignments

9 videosTotal 38 minutes

How Web Tracking Works4 minutes
Hands-On: Inspecting Tracking Requests in Browser Dev Tools4 minutes
Hands-On: Exploring DebugView4 minutes
GA4 Event and Parameter Model4 minutes
Hands-On: Configuring Automatic Events6 minutes
Hands-On: Building a Custom Event in GA45 minutes
Defining Meaningful Conversions3 minutes
Conversion Measurement Pitfalls4 minutes
Hands-On: Setting Up Conversions4 minutes

4 readingsTotal 60 minutes

Client-Side vs Server-Side Tracking: Architecture and Trade-offs15 minutes
Standard vs Custom Events: When and Why15 minutes
Business Alignment in Conversion Tracking15 minutes
Module Summary: Data Collection, Tracking & Data Quality15 minutes

4 assignmentsTotal 33 minutes

Knowledge Check: Data Collection, Tracking & Data Quality15 minutes
Practice Knowledge Check: Understanding Data Collection6 minutes
Practice Knowledge Check: Event Tracking Fundamentals6 minutes
Practice Knowledge Check: Conversion Setup and Validation for Accurate Analytics6 minutes

This module focuses on how to create customized reports, analyze traffic sources, and identify trends in user behavior. You'll gain experience in building dynamic dashboards and interpreting data to generate insights that drive strategic decisions. Master the art of reporting and learn how to transform raw data into valuable business intelligence.

What's included

7 videos3 readings3 assignments

7 videosTotal 31 minutes

How GA4 Reports Are Organized3 minutes
Hands-On: Exploring Standard Reports6 minutes
Hands-On: Customizing Report Views5 minutes
Hands-On: Building Custom Report5 minutes
Understanding Traffic Sources4 minutes
Hands-On: Traffic Source Analysis4 minutes
Hands-On: Analyzing Landing Page Performance5 minutes

3 readingsTotal 45 minutes

Designing Insightful Reports That Drive Decisions15 minutes
Behavioral Patterns Across Traffic Sources15 minutes
Module Summary: Reporting, Insights & Analysis Fundamentals15 minutes

3 assignmentsTotal 27 minutes

Knowledge Check: Reporting, Insights & Analysis Fundamentals15 minutes
Practice Knowledge Check: Building Effective Reports and Dashboards6 minutes
Practice Knowledge Check: Analyzing Traffic and Audience Behavior6 minutes

This final module evaluates your mastery of web analytics, data collection, and reporting in Google Analytics 4 (GA4). It offers a structured, graded assessment that allows you to demonstrate your ability to configure analytics systems, track key metrics, and derive actionable insights. By applying the tools and techniques covered throughout the course, you’ll showcase your capability to optimize digital measurement and drive data-informed marketing strategies.

What's included

1 video1 reading2 assignments

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Edureka

182 Courses165,859 learners

Offered by

Edureka

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Frequently asked questions

This Web Analytics course teaches the fundamentals of digital measurement, Google Analytics 4 (GA4), event tracking, conversions, and data-driven decision-making for business growth.

This course is ideal for marketers, product managers, analysts, entrepreneurs, and beginners who want hands-on GA4 training and practical digital analytics skills.

Yes, this course provides hands-on GA4 training, including property setup, event tracking, conversions, traffic analysis, and building custom reports.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.