When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
What's included
10 videos4 readings1 peer review
Show info about module content
10 videos•Total 46 minutes
Introduction to Course 5 with Dean Blount•1 minute
Course Overview with Ed Colgate•1 minute
Innovating and Finding Opportunities by Design•4 minutes
Design is about People•6 minutes
Adopting the Traits of a Design Innovator•7 minutes
Uncovering Opportunities with a Design Innovation Mindset•5 minutes
Design Research•7 minutes
Tools and Techniques for Design Research•6 minutes
Observations to Insights•6 minutes
Generating How Might We (HMW) Questions from Insights•4 minutes
4 readings•Total 40 minutes
Meet Your Professors•10 minutes
Course Grading & Logistics•10 minutes
Suggested Readings (Optional)•10 minutes
Optional Reading: Empathy on the Edge•10 minutes
1 peer review•Total 150 minutes
Finding Opportunities / Design Brief•150 minutes
Exploring Ideas
Module 2•2 hours to complete
Module details
How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
What's included
3 videos1 reading1 peer review
Show info about module content
3 videos•Total 15 minutes
Rapid Visualization•5 minutes
Generating Ideas•8 minutes
Storyboarding Concepts•3 minutes
1 reading•Total 10 minutes
Supplementary Visuals & Exercises•10 minutes
1 peer review•Total 120 minutes
Generating Ideas / Design Brief•120 minutes
Prototyping to Learn
Module 3•4 hours to complete
Module details
It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
What's included
6 videos1 peer review
Show info about module content
6 videos•Total 51 minutes
Introduction•2 minutes
Value of Prototyping•14 minutes
How to Prototype•6 minutes
Preparing to Test Prototypes with Users•6 minutes
Testing Prototypes with Users•8 minutes
The Role of Prototypes in Decision-Making and Leadership•14 minutes
1 peer review•Total 180 minutes
Using Prototypes to Accelerate Learning / Design Brief•180 minutes
Leading Design Innovation
Module 4•4 hours to complete
Module details
How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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Learner reviews
4.2
337 reviews
5 stars
63.50%
4 stars
16.02%
3 stars
8.01%
2 stars
4.74%
1 star
7.71%
Showing 3 of 337
D
DK
4·
Reviewed on Mar 20, 2016
I liked the format and the assignments. The assignments did however take a lot of time to complete. I think you need to give more info about how to prototype as I'm still not confident with this
V
VP
5·
Reviewed on Dec 16, 2022
The tasks are short but are tedious. (Tbh, I spent days avoiding to finish this course 😂). Nevertheless, I have learned a lot from the course. 5/5.
N
NK
5·
Reviewed on Jun 21, 2020
Loved the process, quite insightful. I will definitely apply the skills learnt.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.