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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,200 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

AS

Jun 7, 2020

Informative but not particularly attention grabbing. Sometimes hard to go through, still very organized and provided a lot resources and extra information. Very grateful for this opportunity.

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1026 - 1050 of 1,478 Reviews for Management of Fashion and Luxury Companies

By Ahmed M

•

Jan 29, 2022

eman metwally

By MARIA V

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Mar 16, 2021

Great Course!

By Natalia G

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Jun 10, 2020

Great course!

By Tobias R

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Mar 31, 2020

good overview

By Maria F

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Mar 2, 2019

Great course!

By Matteo D M

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Oct 14, 2018

Great course!

By Eva R

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Nov 3, 2017

Great course!

By Xinru Y

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Jul 28, 2017

learns a lot!

By Mobin S

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Jul 12, 2017

Insightful ..

By Amanda S

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May 22, 2017

Great course!

By Livia M

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Apr 17, 2017

Great course.

By Joanna M

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Nov 7, 2016

great course!

By Solangel G

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Oct 17, 2016

Great course!

By Andrea

•

Oct 31, 2015

Excelente!!!!

By Евгений Б

•

Oct 13, 2015

Great course!

By Bola D

•

Jul 7, 2024

great course

By Renata B

•

Jun 4, 2024

Maravilhoso!

By AbuBakar I

•

Apr 7, 2023

Learned alot

By CELIN A

•

Oct 17, 2022

informative

By Christina S

•

Dec 7, 2021

very useful

By Zhaohong L

•

Nov 16, 2021

Very useful!

By Wit W

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Jun 20, 2021

OMG so posh

By Zeynep A

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Feb 27, 2021

Educational!

By Ludovica N

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Oct 22, 2020

amazing !!!!

By Inês C R D F

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May 25, 2020

Great course