Optimize SEO: Audit, Remediate & Rank

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Optimize SEO: Audit, Remediate & Rank

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

Systematic SEO auditing using specialized tools is essential forprioritizing optimization opportunities that impact search visibility.
On-page optimization success depends on methodically addressing fundamental elements—titles, descriptions, headings, alt text—before advanced tactics
Performance measurement through ranking analysis is critical for demonstrating SEO value and informing future optimization strategies.
Sustainable SEO improvement requires establishing baselines, implementing changes systematically, and measuring results consistently over time.

Skills you'll gain

Details to know

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This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your website's search visibility with hands-on SEO optimization skills that deliver measurable results. This course empowers digital marketing professionals to master the essential cycle of SEO improvement: identifying issues, fixing critical problems, and proving success through data.

This Short Course was created to help digital marketing professionals accomplish systematic on-page optimization with performance validation. By completing this course, you'll be able to execute professional SEO audits using industry-standard tools, remediate core page elements that impact rankings, and demonstrate tangible improvements through ranking measurement—skills you can apply immediately to drive organic traffic growth. By the end of this course, you will be able to: Apply on-page SEO best practices by auditing and remediating core page elements Evaluate changes in search engine rankings for target keywords to measure performance improvement This course is unique because it combines technical SEO implementation with performance measurement, giving you both the skills to fix SEO issues and the analytical capabilities to prove your impact through before-and-after ranking data. To be successful in this course, you should have basic understanding of websites, content management systems, and digital marketing fundamentals.e.g. This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.

Learners will master systematic SEO auditing using professional tools like SEMRush and implement core page optimizations through content management systems to improve search engine visibility.

What's included

3 videos1 reading2 assignments

3 videos Total 14 minutes

Why Systematic SEO Auditing Drives Business Results 3 minutes
Core On-Page SEO Elements and Best Practices 6 minutes
Implementing Page Element Optimizations in CMS 5 minutes

1 reading Total 7 minutes

SEO Auditing Methodology and Professional Tools 7 minutes

2 assignments Total 11 minutes

Complete SEO Audit and Remediation Strategy 8 minutes
On-Page SEO Fundamentals Knowledge Check 3 minutes

Learners will master performance measurement techniques using professional tracking tools to demonstrate SEO success through ranking analysis and stakeholder reporting.

What's included

3 videos1 reading3 assignments

3 videos Total 13 minutes

Why Ranking Measurement Proves SEO ROI 3 minutes
Ranking Analysis Fundamentals and Key Metrics 6 minutes
Creating SEO Performance Reports with Google Tools 4 minutes

1 reading Total 8 minutes

Performance Measurement Frameworks and Stakeholder Reporting 8 minutes

3 assignments Total 25 minutes

SEO Optimization Skills Mastery Validation 12 minutes
Comprehensive Ranking Analysis and Performance Report 10 minutes
Performance Measurement and Analysis Knowledge Check 3 minutes

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Hurix Digital

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236 Courses 10,949 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.