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SEO: Audit Pages, Rank Higher

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SEO: Audit Pages, Rank Higher

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

On-page SEO elements form the foundation of search engine communication, requiring strategic optimization to signal page relevance and authority.
Systematic auditing processes using standardized tools enable scalable SEO assessment across enterprise websites and provide data-driven insights.
Effective SEO workflows integrate element identification, tool-based analysis, and structured reporting to create actionable optimization strategies.
Professional SEO practice requires both technical knowledge of ranking factors and operational skills in using industry-standard audit tools.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your digital marketing impact through systematic SEO optimization that drives real business results. This Short Course was created to help digital marketing professionals accomplish immediate improvements in search engine visibility through foundational element recognition and practical audit execution.

By completing this course, you'll confidently identify the critical components that search engines use to understand and rank your content—from title tags and meta descriptions to header structures and image optimization. You'll master industry-standard SEO tools to conduct comprehensive page audits, generate actionable reports, and create organized documentation systems that mirror authentic workplace practices. By the end of this course, you will be able to: Recognize key on-page elements that influence search engine optimization. Apply a standard SEO tool to conduct a basic page audit and report the findings. This course is unique because it bridges foundational SEO knowledge with hands-on tool mastery, delivering both the conceptual understanding and technical skills needed to make immediate, measurable improvements to webpage performance and organizational SEO workflows. To be successful in this course, you should have basic website familiarity and HTML structure understanding.

Module details

Learners will master the identification and understanding of critical on-page SEO elements that directly impact search engine rankings and visibility.

What's included

3 videos2 readings1 assignment

3 videosTotal 17 minutes

On-Page SEO Elements Drive Business Results3 minutes
Essential On-Page SEO Elements Explained9 minutes
Identifying SEO Elements in Live Webpages5 minutes

2 readingsTotal 14 minutes

Understanding SEO Element Functions and Impact7 minutes
SEO Element Recognition Walkthrough7 minutes

1 assignmentTotal 3 minutes

On-Page SEO Element Recognition Assessment3 minutes

Learners will master the practical application of SEMRush for conducting systematic SEO audits, generating professional reports, and organizing findings for team collaboration and strategic planning.