This course teaches you how to use AI to transform the way you plan, create, and manage social media marketing. You’ll learn how to build complete campaigns from idea to execution, generate engaging content and visuals in minutes, and make smarter decisions using data-driven insights. Along the way, you’ll develop practical skills to streamline workflows, boost creativity, and significantly increase your efficiency.
By completing the course, you’ll be able to produce high-quality posts, videos, and ads tailored to different platforms, while also optimizing performance and improving ROI with AI-powered tools. You’ll gain a clear advantage in a competitive market by working faster and more strategically, without sacrificing quality.
What sets this course apart is its hands-on, action-oriented approach. You won’t just learn concepts—you’ll apply them through real tasks and build assets you can use immediately. Designed for both beginners and experienced marketers, this course helps you stay ahead by combining cutting-edge AI tools with proven social media strategies.
Explore how AI is transforming social media marketing workflows and learn how to effectively use key tools from day one.
What's included
4 videos1 reading1 assignment
Show info about module content
4 videos•Total 12 minutes
Introduction to the Course•1 minute
The Evolution of Social Media Marketing Workflows•4 minutes
Introduction to Key AI Tools and How to Choose Them•5 minutes
Quick-Win: Generate 10 Content Ideas for Your Niche in Seconds•3 minutes
1 reading•Total 10 minutes
Best Practices for Working With AI •10 minutes
1 assignment•Total 10 minutes
Test Your Knowledge•10 minutes
Developing Social Media Campaigns Using AI
Module 2•1 hour to complete
Module details
Learn how to plan, research, and structure high-impact social media campaigns using AI-powered insights and strategies.
What's included
5 videos1 reading1 assignment
Show info about module content
5 videos•Total 17 minutes
Creating Goal-Driven Campaigns•4 minutes
Building an Audience Persona•3 minutes
Performing Market Research and Competitor Insights•3 minutes
Designing Platform-Specific Strategies•4 minutes
Building a Content Calendar and Plan•3 minutes
1 reading•Total 10 minutes
Budget Planning and ROI Forecasting with AI •10 minutes
1 assignment•Total 10 minutes
Test Your Knowledge•10 minutes
AI-Driven Content Creation for Social Media
Module 3•1 hour to complete
Module details
Master the creation of engaging, platform-optimized content using AI for captions, articles, and video concepts.
What's included
5 videos1 reading2 assignments
Show info about module content
5 videos•Total 12 minutes
Crafting Engaging Posts and Captions•2 minutes
Transforming Your Text with AI•2 minutes
Writing Product Descriptions•2 minutes
Creating Blog Articles and Long-Form Content•3 minutes
Developing Video Ideas, Scripts, and Concepts•3 minutes
1 reading•Total 10 minutes
Adapting Content for Various Platforms •10 minutes
2 assignments•Total 30 minutes
Create Your First AI-Generated Caption•20 minutes
Test Your Knowledge•10 minutes
Creating Visual Content with AI Tools
Module 4•1 hour to complete
Module details
Discover how to produce eye-catching visuals and multimedia assets using AI-powered design and image-generation tools.
What's included
6 videos1 reading1 assignment
Show info about module content
6 videos•Total 19 minutes
AI Tool Overview for Visual Content•4 minutes
Designing Visuals in Canva•2 minutes
Adapting Visuals for Different Platforms•2 minutes
Generating Images from Text Prompts •2 minutes
Producing Social Media Creatives•4 minutes
Converting Images into Short Video Formats•5 minutes
1 reading•Total 10 minutes
Fundamentals of Prompting for Visual Design•10 minutes
1 assignment•Total 10 minutes
Test Your Knowledge•10 minutes
Managing Social Media Campaigns with AI
Module 5•1 hour to complete
Module details
Learn how to execute, monitor, and optimize social media campaigns while leveraging AI for performance and engagement.
What's included
4 videos2 readings1 assignment
Show info about module content
4 videos•Total 8 minutes
Planning and Launching Ad Campaigns•2 minutes
Writing High-Performing Ad Copy•2 minutes
Discovering and Evaluating Influencers•2 minutes
Managing Comments and Community Interactions•1 minute
2 readings•Total 20 minutes
Monitoring Performance and Optimizing Campaigns•10 minutes
Campaign Reporting and Stakeholder Communication•10 minutes
1 assignment•Total 10 minutes
Test Your Knowledge•10 minutes
Final
Module 6•1 hour to complete
Module details
Wrap up your learning by exploring ethical considerations, leveraging prompt libraries, and completing a final assessment.
What's included
2 videos1 reading1 assignment
Show info about module content
2 videos•Total 6 minutes
AI Ethics in Social Media Marketing•5 minutes
Conclusion•1 minute
1 reading•Total 10 minutes
Prompt Library for Social Media Marketing•10 minutes
1 assignment•Total 30 minutes
Final Assessment•30 minutes
Instructor
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
SkillsBooster Academy, led by Anton Voroniuk, is a global digital marketing and AI education platform with over 1,000,000 learners in 200 countries.
Anton Voroniuk - CEO, Google Academy Trainer, and Google Cloud Certified Generative AI Leader built SkillsBooster with one clear goal: to help professionals future-proof their careers through practical, job-ready skills. With more than 17 years of experience and a master’s degree in search engine algorithms, machine learning, and AI, Anton brings real-world expertise from working with Google and Facebook as a Premier Partner since 2017.
At SkillsBooster, everything taught has been tested in real businesses - from high-growth startups to global enterprises. The Academy focuses on what gets results: proven frameworks, repeatable systems, and AI-powered tools you can apply immediately to drive measurable outcomes.
Each program bridges the gap between knowing and doing. Learners walk away with skills that make an impact - skills that get you promoted, increase revenue, or help you launch something that works.
If you’re serious about using AI, strategy, and marketing to create meaningful growth, and you’re tired of surface-level theory - SkillsBooster Academy, under the leadership of Anton Voroniuk, was built for you.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.