Chevron Left
Back to Fundamentals of Social Media Advertising

Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8
stars
2,589 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

Filter by:

576 - 600 of 690 Reviews for Fundamentals of Social Media Advertising

By Mariel E

•

Nov 16, 2021

Good

By Danika C P

•

Jul 2, 2021

bien

By Luis F C F

•

Jun 5, 2021

good

By Emmanual J

•

Dec 18, 2020

Good

By AHMAD H

•

Dec 16, 2020

رائع

By Nishith R R

•

Oct 20, 2020

Good

By Hamza H K

•

Jun 8, 2023

ngn

By Digital F Y F

•

Mar 3, 2022

onn

By Omar S

•

Feb 6, 2023

زز

By MD A R

•

Nov 13, 2022

NI

By Salma S M A

•

Jul 27, 2022

.

By Rafeef A A

•

Dec 4, 2025

.

By eid e

•

Jul 21, 2023

.

By ADITYA V

•

Mar 30, 2023

a

By Mohammed A

•

Jan 24, 2023

By Erickson

•

Mar 5, 2022

i

By Huy V C

•

Feb 21, 2022

.

By Dinesh V

•

Oct 25, 2021

By Arlena C

•

Aug 18, 2021

By zeyad h

•

Jun 22, 2021

By Marina R M

•

Jun 10, 2021

i

By Samantha R

•

May 4, 2021

.

By Betzaida F O

•

Mar 28, 2022

I enjoyed, learned and advance my skills with this course. I would change the structure because the last assignment was taught in the early modules loosing momentun. I had to refresh my recopy my notes to be able to accomplish the last assignment.

By Marie A A

•

Feb 15, 2021

Learning about the creative brief was good but I think this course was a bit beginner level for me. I wish there will be more hands on projects or actual case study that will teach us how to adjust the ad settings for each campaign.

By Mohamad E A K

•

Mar 15, 2021

I loved the course, it is easy to understand and to apply, no rocket science. This course alone is not enough, you definitely need to watch some youtube videos to fill the missing parts like designing your post in an artistic way