Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
About the Course
Top reviews
GC
Nov 1, 2021
Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.
GM
Jul 29, 2016
This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.
1476 - 1500 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content
By Javier C
ā¢Oct 24, 2017
It's concret, effective and with interesting resources. Great communication and powerfull and practical ideas. I'd love more steps and weeks. Congrats to everyone!
By Jessica S
ā¢Apr 26, 2020
Great course, easy to understand. I would have loved a bit more as far as coming up with ideas on how to craft our own content. But it does help regardless!
By Naysia Q L
ā¢Apr 23, 2020
I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.
By Abhilash C
ā¢May 21, 2020
Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome
By Harini R
ā¢Jul 1, 2017
Jonah Berger
you have done a fab job!!
very interesting course to a newbie like me.
like the out of box thinking examples quoted throughout the course
By Evelyn A
ā¢Jul 22, 2023
Extremely good information, professor explained everything in a way that was easy to understand. I just wish that some work materials was included.
By Angelique I
ā¢Jun 27, 2023
First two weeks were packed with great, actionable information. The second two weeks were good information but difficult to draw actionable steps.
By Bart J H
ā¢Sep 23, 2017
Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.
By Sarah D
ā¢Dec 21, 2021
Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive
By Gerald W
ā¢Oct 14, 2017
This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.
By Anni V
ā¢Jan 30, 2017
Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.
By Vidushi G
ā¢Aug 17, 2017
i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.
By Yahya M M
ā¢Mar 24, 2020
Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.
By Nicole H
ā¢Nov 13, 2018
Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.
By Mohammad S
ā¢May 3, 2018
It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...
By Feifei T
ā¢Apr 13, 2017
it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.
By Brendan B
ā¢Dec 24, 2020
Wish there was more assignments that made you apply the knowledge taught through videos instead of purely relying on quizzes.
By Thomas B
ā¢Feb 1, 2017
The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.
By Iryna M
ā¢Jan 17, 2018
Great course, very engaging. Wish there was more homework, or other hands on exercises to really lock in the new knowledge.
By Theo G
ā¢Sep 6, 2020
Great great course! Chocked full of very useful information. Awesome instructor. Never a dull moment.
doesn't bore at all.
By Teresa R
ā¢Jul 11, 2019
Loved it, wish there was more information, and more in depth. Like a how to step by step so it can be applied to everyone.
By Arushi A
ā¢May 14, 2021
Loved the use of practical examples and principles (Succes and Simple) to describe the science behind contagious content
By Mohamed I M
ā¢Oct 24, 2021
The professor is faster in talking than anyone I've met here before, but the course was amazing , thanks for you all
By Daniel L
ā¢Jul 19, 2020
Insightful, easy to digest content that is helpful in rethinking how one might approach storytelling and marketing.
By Floyd B
ā¢Dec 21, 2016
Simple to understand and implement concept, explained very well by the professor. Should have more group exercises.